Brand news

Diaper brands battle over market share

By Abimbola Mohammed Over the years there has been a complete shift from the usage...

Consumers’ Review: Focus on Maggi seasoning cubes

By Abimbola Mohammed In today’s digital world, businesses must embrace reviews,...

Elon Musk takes over Twitter for $44 billion

The planned takeover of Twitter by the world’s richest man, Elon Musk came through...

Google lands Equiano Submarine Cable in Nigeria

By Ibidunni Banjoko Google a subsidiary of Alphabet Inc. in partnership with West...

Unilever updates marketing principles to children

Unilever has announced an update to its global principles for responsible marketing...

Netflix considers cheaper ad-on option to stem subscribers’ loss

Reed Hastings, co-CEO of Netflix has finally announced plans to incorporate ads as...

Heineken’s UCL Trophy Tour: A brand riding on the crest of legends

By Tunde Animasaun Brand building is a serious, strategic, and never-ending business....

Easter creatives that talk to the heart of the matter

By Oghale Mafuru and others In the spirit of the Easter celebration, brands across...

Elon Musk offers $43 billion for Twitter takeover

By Ibidunni Banjoko   Elon Musk, the Chief Executive Officer of Tesla...

Airtel Nigeria reinforces tech inclusivity, launches Data Center

By Oghale Mafuru/ Felicia Nwosu Airtel Nigeria Limited, a leading telecommunication...