Brand news

Speed without cultural intelligence creates noise

Every brand wants to be fast. React to trends in real time. Launch campaigns in 24...

Havas acquires youth culture agency Archrival

 Havas announced yesterday that it had acquired a majority stake in Archrival, a...

Insight Redefini Group appoints Babatunde Olaifa as Group CEO

Returning to Where It All Began, Olaifa Sets Vision for the Future of Marketing Communications Insight...

Fearlessness vs Legacy: How Nike and Adidas are fighting for the future of football culture

 The 2026 FIFA World Cup is not only about the teams on the pitch. It is about two...

How condom brands can market during the 2026 FIFA World Cup

 The 2026 FIFA World Cup is underway. Billions across the world are ready to watch,...

Embedded Finance and AI: The twin forces reshaping Nigerian credit

 For a decade, Nigerian credit has been defined by traditional banking: balance...

Meta’s AI support chatbot is handing Instagram accounts to hackers

 In June 2026, hackers discovered something alarming: Meta's AI support chatbot...

Emirates’ smart play: win through partners, not takeover

 When Emirates returned to Lagos in October 2024 after a two-year suspension, the...

The cola wars go deep

FIFA 2026 is happening on the field. But the real battle is happening in your hands,...

Supreme Court clears Unity Bank-Providus Bank merger

 Nigeria’s Supreme Court sanctioned the merger of Unity Bank and Providus Bank,...