Brand news

Shoprite turns to neighbourhood stores in bid to rebuild Nigerian business

Shoprite Nigeria has revealed plans to open standalone neighbourhood stores as part...

When brands fight consumer feedback, trust becomes the real controversy

A brand’s reputation is built over years, but the way it responds to one difficult...

Seni Adetu brings consumer brand leadership to JPMorgan banking board

Seni Adetu’s appointment to the board of JPMorgan Merchant Bank Nigeria Limited...

JPMorgan gets CBN nod for Nigerian merchant banking expansion

JPMorgan Chase has secured approval-in-principle from the Central Bank of Nigeria...

NTEL returns to Nigeria’s telecoms market with eSIM

Nigeria’s telecommunications operator, NTEL, has made a fresh push into the market...

Nigerian football clubs are developing talent but missing the business of branding

Nigerian football has long been recognised for its ability to produce talented players...

Nigeria manufacturing investment surges 102% as firms turn to local sourcing

Nigeria’s manufacturing sector recorded a 102.16 per cent increase in investment...

HOORAE bets on microdramas to rewrite the media buying playbook

As advertisers search for new ways to capture fragmented consumer attention, Issa...

Udeme Ufot to deliver Keynote on the Future of Strategic Communications Education

The future of strategic communications education and the need to prepare the next...

As AI makes marketing content easier, brands face a new battle for distinction

Artificial intelligence is changing the economics of marketing, enabling brands to...