Brand news

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in December...

OpenAI raises concerns about slow adoption of Enterprise AI

 OpenAI COO Brad Lightcap delivered an inconvenient truth at India’s AI Impact...

Retail experts map trends driving Africa’s consumer market in 2026

Africa’s retail landscape is entering another decisive moment as shifting consumer...

Why your marketing plan expires faster than your milk

 Most marketing plans have a shelf life nobody admits to. You spend weeks building...

First movers: Pioneer brands that created Nigeria’s everyday consumer culture

Nigeria’s consumer market did not emerge overnight. Long before today’s intense...

Legend Internet surges 20% on planned Spectranet merger

 Legend Internet shares surged 20 per cent within 48 hours of announcing its merger...

Big tech’s addiction problem just got a price tag

A California jury has ruled against Meta and Google in what is being called a landmark...

Packaging as strategy: The untold stories hidden inside the bottles Nigerians love

Long before the first bottle opens with that familiar sound, long before the drink...

Dentsu’s team, Conviviality secures landmark Pernod Ricard media mandate across Africa

Major brand partnerships rarely change the direction of a conversation overnight....

How FirstBank is driving sustainability for business growth

 In Nigeria's evolving business landscape, Environmental, Social, and Governance...