Brand news

When Nigerian brands made the resurrection impossible to scroll past

 Easter Sunday 2026 kept giving. A second wave of Nigerian brand creatives arrived...

When Nigerian brands made resurrection visible through everyday objects

 Easter Sunday 2026 proved something remarkable: Nigerian brands understand the...

When Nigerian brands turned Good Friday into creative communion

 Good Friday 2026 delivered something unexpected from Nigerian marketing: reverence...

They were on internet, then they forgot to stay relevant

 Every brand on this list was once untouchable. Not merely successful, dominant....

Where sustainability plays with consumers’ minds more than wallets

 Seventy-seven per cent of consumers claim they would stop supporting brands guilty...

The builder becomes the station: Flutterwave secures Nigerian banking licence

Ten years ago, Flutterwave was founded to solve a problem that most of the world...

Through Her Lens debuts in Lagos as Black At sparks global push for women’s equity in creative leadership

The inclusion platform Black At has launched the first edition of its global initiative...

Ukhurebor champions women in creativity: “We understand you and celebrate your work” at ‘Through Her Lens’

From the first light of morning to the amber glow of evening, the Alliance Française...

The cola wars have a new weapon, and it lives in your gut

 For decades, the Cola Wars were fought on taste. Sweeter. Bolder. More refreshing....

Publicis lands Microsoft global media business in major agency shift

Microsoft has reassigned its worldwide media planning and buying responsibilities...