Brand news

MTN Nigeria raises alarm over cost of operations

MTN Nigeria reported ₦355.5 billion profit after tax in Q1 2026, a 165.9 per cent...

MTN Nigeria recognized in IFC report for advancing gender equality in the Workplace

MTN Nigeria Communications Plc has been featured in a newly published case study...

Mirinda rebuilds brand identity around smiles

Mirinda launched its “Smile Please” global platform on 28 April 2026 alongside...

KitKat turned “Have a break” into physics

 For 88 years, KitKat told people to take a break. Millions ignored the advice whilst...

Ugaoru champions collaborative regulation to reduce creative bottlenecks

Ifeanyi Onyekachi Ugaoru, Chief Executive Officer of Houz Creative Media Nigeria...

Industry leaders back regulation, push for smarter frameworks to match Nigeria’s evolving IMC landscape

Leading voices across Nigeria’s integrated marketing communications space are aligning...

X launches standalone XChat messaging app

 Recently,  X officially launched XChat recently, creating standalone encrypted...

WPP reports 6.7% revenue decline in Q1 2026

 WPP reported first quarter revenue less pass-through costs of £2.26 billion, down...

FirstBank confirms appointment of Olayinka Ijabiyi as Group Head, Marketing and Corporate Communications 

 Olayinka Thomas Ijabiyi is a seasoned marketing and corporate communications professional...

How global markets drive business growth

 When Flutterwave processed cross-border transaction from Lagos trader selling to...