Brand news

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts are...

LASAA unveils 2026 digital mobile ad permit, introduces qr powered verification for branded vehicles

The Lagos State Signage and Advertisement Agency, LASAA, has rolled out a fully redesigned...

Sahara Group deepens reforestation drive with Gelegele Forest Reserve partnership under Adopt-A-Forest initiative

Sahara Group has expanded its environmental sustainability agenda through a strategic...

FirstBank introduces Vybe hub to elevate customer experiences for DecemberIssaVybe

By Bolaji Israel Seth Godin, an American author, entrepreneur and one of the world’s...

CBN cracks down on cheques as Nigeria’s digital finance ecosystem faces deeper scrutiny

 The Central Bank of Nigeria (CBN) has intensified its fight against cheque fraud....

Growth gap: Delayed system upgrades cost brands than migration

 Across boardrooms in every major industry, digital transformation has become the...

Bridging the preparedness gap: are CMOs ready for the AI era?

Artificial Intelligence has moved from theoretical promise to transformative force....

The new content discipline: building trustworthy content in the age of AI

As generative tools become more widespread and production costs continue to drop,...

MTN’s MoMo PSB partners Thunes to expand instant cross-border payments for Nigerians

MoMo Payment Service Bank (MoMo PSB), which is MTN Nigeria’s fintech branch, has...

The future of AI in advertising, through the eyes of the consumer

For years, conversations about the future of advertising focused on technology. Industry...