Brand news

The AI boom is eating itself

 The technology works perfectly. That’s the problem. Microsoft deployed Claude...

The man the brands found at the festival

 There is a version of brand ambassadorship that Nigeria knows too well. A famous...

Ojude Oba 2026: When brands remembered where they came from

 Ojude Oba is not a backdrop. It is not a content opportunity. It is not a trending...

When Nigerian creatives refused to say Happy Children’s Day

 There is a version of Children’s Day that Nigeria knows well. Bright colours....

How brands celebrated Eid through craft, culture, and creative storytelling

 This Eid season, brands moved beyond surface-level holiday messaging toward work...

REIMAGINING EDUCATION IN THE AGE OF AI: Why Nigeria Must Rethink How We Prepare Talent

By the Provost, 02 Academy Nigeria I have spent years working closely with young...

Power Oil headlines MasterChef Nigeria to own the future of food culture and healthier cooking

Power Oil is the headline sponsor of MasterChef Nigeria, marking one of the most...

Microsoft’s AI cost reality check exposes enterprise adoption economic barriers

 Microsoft cancelled the majority of internal Claude Code licences across its Experiences...

Mastercard grows Africa network 45% as Nigeria leads digital payments surge

 Mastercard achieved a 45 per cent expansion of its Africa acceptance network in...

HBO Max dominates streaming sports as content share triples to 5% across platforms

 Sports programming now accounts for 5 per cent of content across leading global...