Brand news

Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute's 2026 B2B survey exposed strategic contradiction at...

How behavioural science explains Specsavers’ success with humour-driven marketing

 Nobody books eye examination expecting entertainment. Healthcare services sell...

Adidas opens £377m global media review as EssenceMediacom moves to retain strategic mandate ahead of 2026 World Cup

Adidas has initiated a sweeping reassessment of its worldwide media planning and...

Omnicom launches Bernbach, a dedicated global agency for Volkswagen

Omnicom Group and Volkswagen have deepened their long-standing partnership with the...

MARKETING EDGE ONTV  hosts Medebem tomorrow

MARKETING EDGE ONTV, Nigeria’s foremost brand-focused advertising and marketing...

Guinness Nigeria Plc posts standout Q1 performance as profit climbs, balance sheet strengthens

Guinness Nigeria Plc has opened the 2026 financial year with renewed financial momentum,...

Every CEO knows AI layoffs will crater consumer spending, but firing anyway beats getting fired

 Over 78,000 tech workers lost jobs in the quarter of 2026, with 48 per cent of...

Impressions don’t pay salaries, marketers just spent billions learning why

 Marketing departments across the world just discovered the most expensive vanity...

Akiotu emerges BON Chairman with strong mandate for change

Nigeria’s broadcast sector has entered a new phase of leadership as Tony Akiotu...

Lanre Adisa highlights HASG strategy driving industry toward policy readiness, continental opportunity

Nigeria’s advertising industry has begun taking deliberate steps toward preparing...