Brand news

FPL Media appoints Oluwatobi Dada as Chief Marketing Officer to drive strategic growth and innovation

In a bid to strengthen its leadership team and improve organizational efficiency,...

The brief is a ceiling and LePub just proved it

Here is something uncomfortable to sit with. The brief; the document that sits...

After fintech, Nigeria’s next tech wave will look nothing like the last

Picture this. It is 2015. A Nigerian developer sits in a Lagos co-working space and...

Cloudflare just ended AI’s free lunch

On July 1, 2026, Cloudflare announced that, starting September 15, 2026, its default...

Omnicom takes Adidas’ $512 million media account from WPP after eight years

Adidas handed its global media account to Omnicom Media Group, ending an eight-year...

Nigeria’s insurers are flush with cash and broke on trust

Nigeria’s insurance industry just raised over N100 billion. It has not yet earned...

Anietie Udoh inspires Caleb University students on building a brand that lasts

Divisional Director, Marketing at Marketing Edge Magazine, Anietie Udoh, has challenged...

Sahara  Group taps Folake Soetan to lead Arahas, deepen upstream power synergy

Sahara Group has reshaped its leadership architecture by naming seasoned energy executive...

Nigeria’s tomato crisis is a marketing opportunity hiding in plain sight

A pest smaller than a fingernail has done what no marketing campaign could. It has...

NCC and CAC close the loophole: Telecom ownership in Nigeria will never be the same

For years, a significant gap existed at the heart of Nigeria's telecommunications...