Brand news

Guinness Nigeria’s quiet revival under Tolaram

In an operating environment defined by inflationary pressure, currency instability,...

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas are...

Prof. Uchenna Uzor unpacks Nigerian consumer loyalty, price sensitivity at TopTrends2026

The early months of 2026 opened with a gathering of Nigeria’s sharpest business...

Juliet Ehimuan anchors TopTrends 2026 as mediaReach OMD charts marketing direction for the year

mediaReach OMD has once again positioned itself at the centre of Nigeria’s marketing...

Investment in people remains key to building next generation of leaders, Adetu says

Seni Adetu, Group CEO, First Primus West Africa, has emphasized that developing the...

UBA appoints Chioma Mang as CEO, Africa 1

United Bank for Africa Group has elevated Chioma Mang to the role of Chief Executive...

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead, it has...

WPP Media names Andrea Suarez to lead Latin America operations

WPP Media has moved decisively to strengthen its Latin America business by appointing...

Relevance must be intentional as experiential marketing evolves – EXMAN President  

Experiential marketing will only remain effective if relevance is deliberate and...

Standard Bank closes USD 250 million strategic financing for Aradel Energy

Standard Bank, acting through Stanbic IBTC Capital Limited, Stanbic IBTC Bank Limited,...