Brand news

Ideas Origin Media kickstarts the year with a big move

Ideas Origin Media has officially moved to its new creative space in Lagos, marking...

Global transparency, local silence: Why agency business remains hidden in Nigeria

Across major advertising markets in Europe, North America, and parts of Asia, the...

OAAN urges regulatory harmony as Akinsiku addresses court rulings, OYSAA directive, AI, and industry reforms

The President of the Out of Home Advertising Association of Nigeria OAAN, Sola Akinsiku,...

Guinness Nigeria’s quiet revival under Tolaram

In an operating environment defined by inflationary pressure, currency instability,...

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas are...

Prof. Uchenna Uzor unpacks Nigerian consumer loyalty, price sensitivity at TopTrends2026

The early months of 2026 opened with a gathering of Nigeria’s sharpest business...

Juliet Ehimuan anchors TopTrends 2026 as mediaReach OMD charts marketing direction for the year

mediaReach OMD has once again positioned itself at the centre of Nigeria’s marketing...

Investment in people remains key to building next generation of leaders, Adetu says

Seni Adetu, Group CEO, First Primus West Africa, has emphasized that developing the...

UBA appoints Chioma Mang as CEO, Africa 1

United Bank for Africa Group has elevated Chioma Mang to the role of Chief Executive...

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead, it has...