Tag: Brand news

Bacardí shakes up global creative review with new agency picks

In a significant move within the spirits industry, Bacardí Limited has announced...

Beyond demographics: Why psychographic profiling is the future of targeted marketing

In an era where marketers no longer define consumers by age, gender, or income alone,...

Cannes Lions: a history of controversies

The recent scandal involving Brazilian agency DM9, which lost its Grand Prix after...

Cannes Lions 2025: Juror gives inside perspective on what it takes to win

Every year, the Cannes Lions International Festival of Creativity gathers the world’s...

Why DM9 lost its Cannes Lions grand prix: A cautionary tale for the creative industry

For DM9, the 2025 Cannes Lions International Festival of Creativity was supposed...

Young consumers, premium beer drive shift in global alcohol trends – Report

International Wines and Spirits Record (IWSR) Bevtrac consumer tracker in its new...

KekeAds takes centre stage at NIMN Uyo 2025, Showcasing ESG-Driven Advertising Innovation

KekeAds, Nigeria’s fast-rising mobility-based outdoor advertising platform, marked...

Global brands redefine content production strategies amid rising complexity, demand – WFA

WFA, the World Federation of Advertisers, recently,  has revealed that global brands...

DSF Media, deploying the power of visual storytelling

DSF Media, based in Lagos, Nigeria, is a full-service content and new media marketing...

No longer just likes

In the past, brands used social media as a digital billboard, hoping for likes and...