Brand news

The business of kids’ screen addiction: How Nigerian brands profit from 4-hour daily captive audiences

Nigerian children spend nearly four hours daily on social media, the highest rate...

NLNG change your story’ 2026 concludes with call for journalists to ignite a new era of digital storytelling

After three days of deep learning, bold conversations, and powerful reflections on...

The market that broke them all

Between 2005 and 2026, five major South African retail giants attempted to conquer...

ChatGPT opens advertising to 17,000 brands through Criteo partnership

Criteo has become the first advertising technology company to integrate with OpenAI’s...

Stagwell deepens AI push as profit growth buybacks reinforce investor confidence

Artificial intelligence is beginning to reshape how marketing services companies...

Digital tools, AI take spotlight as NLNG ‘Change Your Story’ 2026 kicks off day one in Lagos 

Nigeria LNG Limited, widely known as Nigeria LNG Limited, has once again reinforced...

Why Adidas is hiring back employees who left for local competitors

When employees leave for competitors, most companies treat it as betrayal. Exit interviews...

FirstBank makes home ownership possible for Nigerians with Single-Digit Interest Rate Loan

 For millions of Nigerians, homeownership has long felt like an ambition deferred....

MARKETING EDGE ONTV hosts Israel Obatunde this Wednesday

This Wednesday, MARKETING EDGE ONTV will bring viewers another compelling edition...

Anietie Udoh named Jury Member for 2026 SABRE Awards EMEA

Anietie Udoh, Divisional Director of Marketing at Marketing Edge Publication Ltd,...