Brand news

Ayodeji Onabajo: Agencies need more than creativity to win today’s clients

Nigeria’s marketing communications industry has entered a new era where creativity...

Ford global CMO Lisa Materazzo departs after three-year tenure

 Ford Motor Company announced 19 May that Lisa Materazzo, global chief marketing...

Google unveils Gemini 3.5 and video-generating Omni model at I/O 2026

 Google rolled out the Gemini 3.5 family alongside a new video-generation model,...

Nigeria’s economy projected for fastest growth in over a decade

 Nigeria’s economy is tracking toward 4.0 per cent real GDP growth in the first...

Meta extends brand safety controls to Threads through IAS partnership expansion

 Integral Ad Science expanded its AI-driven Content Block List optimization solution...

OpenAI faces class action over ChatGPT data sharing with Meta and Google

 OpenAI confronts class-action lawsuit alleging the company embedded Meta Pixel...

Nigerian oil firms hunt growth beyond home market

 Nigerian independent oil producers who spent the past three years acquiring divested...

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...

NFVCB approves 304 films as indigenous storytelling expands

National Film and Video Censors Board has intensified its regulatory oversight across...

NCC pushes smart enforcement, digital shift to tackle rising piracy threat

Nigerian Copyright Commission (NCC) has intensified calls for smarter leadership,...