Brand news

The attention-to-trust gap: Why social media visibility does not necessarily guarantee sales

A brand can dominate a consumer’s social media feed, attract thousands of views,...

Escape the sameness trap and why “Augmented Intelligence” is the real secret to brand distinction

By Sam Adeyinka | Full-Stack Digital Marketing Specialist & Growth Strategist A...

Meta deploys artificial intelligence to identify teen users

For years, social media platforms have largely relied on users to provide their birth...

NVIDIA faces a $430bn confidence crisis as CEO controversy raises governance concerns

For a company that has become one of the biggest symbols of the artificial intelligence...

Beyond the Jollof wars: How African food culture is becoming a creative economic opportunity

Nigeria may have won the latest battle in the West African Jollof rivalry, but the...

Deepfakes: Prepare before the crisis, experts tell Nigerian brands

Nigerian organisations must update their crisis plans, govern their own use of artificial...

The cost of keeping Nigeria’s payment data at home

Every bank transfer, card payment and digital wallet transaction generates information...

Dangote penetrates Nigeria’s rice market as Jigawa Mill begins commercial operations

After years of investment in agricultural production and rice cultivation, Dangote...

Nigeria’s dollar supply rebounds as net foreign exchange inflows climb

Nigeria’s foreign exchange market is showing signs of a significant recovery, with...

Mizar Energies wins BJAN Award for Excellence in Consumer Value, Transparency

Mizar Energies, the retail fuel brand of Mizar Eridanus Energy Limited (MEEL), has...