Brand news

When geography becomes leverage: What the Strait of Hormuz crisis means for Nigerian businesses

On February 28, 2026, military conflict involving the United States, Israel, and...

When $83 billion can’t buy what consumers won’t use

On march 18, 2026, Meta announced it would shut down Horizon Worlds, the virtual...

Your brand doesn’t have visibility problem, it has ‘why should I care’ problem

Nigerian marketers spend millions ensuring their brands are seen. Billboard placements...

Global spotlight on ADVAN Awards 2026 as first international panel debuts, industry icons from FirstBank, MTN, Guinness to Be honoured

Momentum is building strongly across Nigeria’s marketing ecosystem as the Advertisers...

Mouka appoints Dimeji Osingunwa as Managing Director

Mouka Limited, Nigeria’s leading sleep solutions provider and a subsidiary of Dolidol...

Meta launches creator fast track to lure TikTok and YouTube stars to Facebook

Meta has launched a new programme designed to pull established creators away from...

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands that...

Ogilvy steps away from IBM after three decades as WPP rewires its global model

Time, scale, and transformation have finally redrawn one of advertising’s longest...

The brands that turned the crescent moon into a creative canvas

Eid al-Fitr marks the end of Ramadan’s 30 days of fasting, prayer, and spiritual...

The 30-Day test: What Ramadan 2026 taught Nigerian brands about sustained engagement

Ramadan ends today, 20th March, 2026, concluding 30 days of the most demanding marketing...