Brand news

Why AI companies spend millions to earn trust 

There is a new kind of arms race happening in advertising. And unlike most arms races,...

The product was too good; Meta was not ready for it

Most product launch disasters happen because nobody wants the product. Meta's Ray-Ban...

New York Festivals Health Awards opens for entries: Industry leaders Rich Levy and Jason Graff to chair 2026 Executive Juries

The 2026 New York Festivals Health Awards, awarding excellence in Healthcare &...

Marketing Edge’s Anietie Udoh named jury member for 2026 International Content Marketing Awards

Nigerian marketing communications professional and Divisional Director of Marketing...

The strategic impact of leadership in dialing up business performance 

By Godfrey Adejumoh Every organisation encounters challenges. Sometimes the challenges...

Gen Zs are not distracted; your brand is just irrelevant

The myth that Gen Z has a short attention span is one of the most expensive lies...

Nigeria dethrones South Korea as the world’s best-performing stock market

Nigeria has claimed the top spot among the world’s best-performing stock markets,...

Godfrey Adejumoh to speak at CMH’s World PR Day Webinar on Strategic PR

As part of activities marking the 2026 World Public Relations Day (WPRD), the Communicators...

The industry that cannot measure its most important asset

Here is a paradox at the heart of modern marketing. Creativity can account for...

Executive reshuffle sweeps marketing industry as agencies and brands strengthen leadership teams

A fresh wave of executive appointments across the global marketing and advertising...