Brand news

After fintech, Nigeria’s next tech wave will look nothing like the last

Picture this. It is 2015. A Nigerian developer sits in a Lagos co-working space and...

Cloudflare just ended AI’s free lunch

On July 1, 2026, Cloudflare announced that, starting September 15, 2026, its default...

Omnicom takes Adidas’ $512 million media account from WPP after eight years

Adidas handed its global media account to Omnicom Media Group, ending an eight-year...

Nigeria’s insurers are flush with cash and broke on trust

Nigeria’s insurance industry just raised over N100 billion. It has not yet earned...

Anietie Udoh inspires Caleb University students on building a brand that lasts

Divisional Director, Marketing at Marketing Edge Magazine, Anietie Udoh, has challenged...

Sahara  Group taps Folake Soetan to lead Arahas, deepen upstream power synergy

Sahara Group has reshaped its leadership architecture by naming seasoned energy executive...

Nigeria’s tomato crisis is a marketing opportunity hiding in plain sight

A pest smaller than a fingernail has done what no marketing campaign could. It has...

NCC and CAC close the loophole: Telecom ownership in Nigeria will never be the same

For years, a significant gap existed at the heart of Nigeria's telecommunications...

Unilever’s Global CMO rewrites the influencer marketing at Cannes Lions 2026

The most important thing said about influencer marketing at Cannes Lions 2026 did...

Out There Media and Pulse announce strategic partnership to create digital advertising superpower across Africa

Out There Media (OTM), a global leader in mobile advertising technology and telco...