Brand news

Deji Onadeko highlights digital disruption, audience power in Nigeria’s evolving media landscape

The Chief Executive Officer of Red Lantern Media Company, Deji Onadeko, has said...

OpenAI acquires streaming show TBPN to control AI narrative

 OpenAI has acquired Technology Business Programming Network, the daily tech talk...

Gemini overtakes perplexity in AI referral traffic to websites

 Google Gemini has displaced Perplexity to become the world’s second-largest source...

Coca-Cola reintroduces zero caffein with premium redesign to capture evening consumption

The Coca-Cola Company has brought back its Coca-Cola Zero Caffeine Zero Sugar beverage...

Marketing Research in Nigeria has bright future, but adaptation is urgent – Kareem Akande Tejumola

Veteran marketing research expert Kareem Akande Tejumola has emphasised that the...

When Nigerian brands made the resurrection impossible to scroll past

 Easter Sunday 2026 kept giving. A second wave of Nigerian brand creatives arrived...

When Nigerian brands made resurrection visible through everyday objects

 Easter Sunday 2026 proved something remarkable: Nigerian brands understand the...

When Nigerian brands turned Good Friday into creative communion

 Good Friday 2026 delivered something unexpected from Nigerian marketing: reverence...

They were on internet, then they forgot to stay relevant

 Every brand on this list was once untouchable. Not merely successful, dominant....

Where sustainability plays with consumers’ minds more than wallets

 Seventy-seven per cent of consumers claim they would stop supporting brands guilty...