Brand news

How Nigerian FMCG brands are capturing Ramadan’s commercial opportunity

Ramadan commences today, and Nigerian FMCG brands have responded with campaigns,...

Young Pitcher Academy 2026 announces first speakers, sets hybrid panel review

The Young Pitcher Academy has announced its first batch of 2026 speaker lineup and...

‎Turkish Airlines set to boost Nigerian aviation market, promote tourism

‎Turkish Airlines has reiterated its commitment to boosting Nigerian aviation market,...

Africa is not waiting to be discovered, it is setting the pace – Osato Evbuomwan

A growing cultural awakening across Africa is beginning to reshape how global brands...

Farewell to a pioneer: Alhaji Jimoh Atanda Lawal (1943–2026)

The Nigerian advertising industry has lost one of its foundational pillars, Alhaji...

Coca-Cola charts cautious 2026 path as premium, health-focused drinks anchor performance amid softer demand

The Coca-Cola Company has outlined a tempered growth outlook for 2026 after delivering...

Stanbic IBTC Bank strengthens industry collaboration with housing finance expertise at the 2026 Wemabod Real Estate Summit

 Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, has successfully concluded...

₦3bn NIVEA promo sparks fresh wave of instant millionaires

NIVEA has reaffirmed that its historic ₦3 Billion National Consumer Promotion is...

Beyond logos and stadiums: Global brands recast sponsorship as  strategic engine for cultural, commercial growth

As brands confront constant disruption across media, technology, and consumer behavior,...

Valentine in Nigeria: Leveraging engagement for value, connecting consumers for patronage

Nigerians are getting into the spirit of Valentine’s Day with more than just chocolate....