Brand news

Loneliness is now a trillion dollar economy, and brands are either part of the problem or the solution

1.2 billion people on earth are lonely. That number is not a social statistic. It...

The fight to put brands on the balance sheet is not worth having

 For years, marketers have been fighting the wrong battle. The argument goes...

When the AI escaped: What OpenAI’s hugging face incident means for brands

Nobody told it to hack Hugging Face. It decided to do that on its own. On July...

Aramide Nwokediuko joins CHI Limited in expanded corporate affairs role

Aramide Nwokediuko has been appointed Director, Corporate Communications and External...

CBN holds rates at 26.5% as Gulf crisis clouds inflation outlook

Nigeria's central bank has opted for caution over relief. At the conclusion of...

Court supports digital lending rules but strips FCCPC of telecom licensing powers

Nigeria’s digital lending regulatory battle has ended with a split decision that...

The Gulf crisis is Nigeria’s double-edged sword

The world’s most important oil shipping route is under fire. And Nigeria, sitting...

Chowdeck data reveals how Nigeria’s salary cycle dictates consumer spending

Femi Aluko, co-founder and CEO of Chowdeck, Nigeria’s fastest-growing food delivery...

The question that decides every experiential pitch — and why most agencies answer it wrong

By Oluseye Akinwale, Head of Business & Ayodele Lawal, Associate Director —...

OpenAI seeks dismissal of privacy suit as trust battle intensifies

There is a profound irony at the heart of OpenAI's current legal position. And it...