Brand news

Strategic PR to see bigger budgets, tighter measurement in 2026 as 2025 winds Down – Bukky George Taylor

As the industry prepares to close out 2025 and enter a new cycle of communication...

Advertising professionals map out trends set to shape industry in 2026

The As 2025 gradually winds down, Nigerian advertising professionals are already...

All set for LaPRIGA 2025: Lagos NIPR poised for a spectacular “Night of Excellence”

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) proudly...

The new growth equation: Why successful brands are learning to do more by owning less

For decades, brand expansion followed a predictable script: expand aggressively,...

No Ad can save a bad product: why 2026 will demand brutal honesty from brands

Boardrooms and campaign evaluations have been revisiting one lesson from 2025 with...

Netflix-Warner Bros deal sparks industry shockwave

Netflix’s agreement to acquire Warner Bros Discovery’s film and streaming assets...

‎Jollof as a brand and marketing force that unifies Africa

‎Despite the friendly rivalries over which nation makes it best, Jollof rice is...

‎Coca-Cola cuts its carbon footprints with new packaging option

 Coca-Cola HBC has partnered with DS Smith and packaging machinery company Krones....

TASTY TOM AND DE RICA unveil millionaire splash promo

Caraway Africa Nigeria Limited has kicked off the Millionaire Splash Promo with two...

The evergreen laws of marketing: Timeless quotes that still shape the future

Marketing often feels fleeting in a world where innovation moves faster than memory....