Brand news

Vodafone consolidates creative business under Publicis Groupe

Vodafone has awarded Publicis Groupe a major creative mandate that brings together...

‎Consumers will be full of paradoxes in 2026 – Dentsu report

‎Dentsu Creative’s 2026 trends report has shown that marketers would be facing...

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes. They...

MARKETING EDGE hosts Dr Olalekan Fadolapo  this Wednesday

Foremost marketing and advertising programme, MARKETING EDGE ONTV, will this Wednesday...

UBA Group dominates 2025, Banker Awards, emerges Africa’s Bank of the Year, for third time in five years

….Wins Best Bank in Nine out of 20 African Subsidiaries   Africa’s...

Guild of Photojournalists: AI has come to help, not replace – Dr Ikem

Dr Victor Ikem, the keynote speaker at the 2025 Guild of Photojournalists event,...

Strategic PR to see bigger budgets, tighter measurement in 2026 as 2025 winds down – Bukky George Taylor

As the industry prepares to close out 2025 and enter a new cycle of communication...

Advertising professionals map out trends set to shape industry in 2026

The As 2025 gradually winds down, Nigerian advertising professionals are already...

All set for LaPRIGA 2025: Lagos NIPR poised for a spectacular “Night of Excellence”

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) proudly...

The new growth equation: Why successful brands are learning to do more by owning less

For decades, brand expansion followed a predictable script: expand aggressively,...