Brand news

Apple put a dirty dog-bitten iPhone on a billboard, and it is genius

For decades, Apple has shown its audience a perfect iPhone. Gleaning. Pristine. Photographed...

MARKETING EDGE ONTV to host Kelechi Nwosu this Wednesday

The conversation continues this Wednesday on MARKETING EDGE ONTV as veteran advertising...

Corona used nothing but shadows and sunset to build the most beautiful billboard of 2026

No screens. No pixels. No CGI. Just chalk, shadows, and a window of a few fleeting...

Kraft Heinz and Disney sign landmark multi-year brand alliance

Two of the world's most recognisable consumer brands have joined forces in one of...

Samsung: The brand hiding behind the brand

You are probably reading this on a device that probably has a Samsung component inside...

How Google became the biggest threat to the publishers it once saved

For two decades, the internet ran on a simple and mutually understood agreement. Publishers...

Colombia’s new Senator turned her stigma into a campaign strategy and won

Most political campaigns are built around reinvention. Deyci Alejandra Omana Ortiz...

Nigeria dominates Africa as six fintechs make CNBC’s 2026 world top fintech list

Eleven African fintechs have been featured on CNBC and Statista’s 2026 World’s...

Loneliness is now a trillion dollar economy, and brands are either part of the problem or the solution

1.2 billion people on earth are lonely. That number is not a social statistic. It...

The fight to put brands on the balance sheet is not worth having

 For years, marketers have been fighting the wrong battle. The argument goes...