Brand news

How emotional sponsorships transformed Visa from payment processor into cultural force

 Nobody experiences profound emotion whilst processing a credit card transaction....

AI is rewriting the rules of commerce and most brands aren’t ready

The traditional marketing funnel is dying, and artificial intelligence is the one...

MTN suspends Xtratime as FCCPC lending rules tighten on telecom credit services

 MTN Nigeria has suspended its Xtratime service, halting airtime and data borrowing...

FirstBank partners Ekiti State Government on launch of innovation enterprise support fund

 FirstBank, West Africa’s premier financial institution and the leading financial...

Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute's 2026 B2B survey exposed strategic contradiction at...

How behavioural science explains Specsavers’ success with humour-driven marketing

 Nobody books eye examination expecting entertainment. Healthcare services sell...

Adidas opens £377m global media review as EssenceMediacom moves to retain strategic mandate ahead of 2026 World Cup

Adidas has initiated a sweeping reassessment of its worldwide media planning and...

Omnicom launches Bernbach, a dedicated global agency for Volkswagen

Omnicom Group and Volkswagen have deepened their long-standing partnership with the...

MARKETING EDGE ONTV  hosts Medebem tomorrow

MARKETING EDGE ONTV, Nigeria’s foremost brand-focused advertising and marketing...

Guinness Nigeria Plc posts standout Q1 performance as profit climbs, balance sheet strengthens

Guinness Nigeria Plc has opened the 2026 financial year with renewed financial momentum,...