brand marketing news

₦3bn NIVEA promo sparks fresh wave of instant millionaires

NIVEA has reaffirmed that its historic ₦3 Billion National Consumer Promotion is...

Beyond logos and stadiums: Global brands recast sponsorship as  strategic engine for cultural, commercial growth

As brands confront constant disruption across media, technology, and consumer behavior,...

Dentsu to replace its CEO, Igarashi steps down after four decades

Dentsu Group has unveiled a major leadership shake-up, as its current president and...

Instagram Unveils ‘Edits’: A New Video Editing App to Rival CapCut

Instagram finally launched its video editing app, ‘Edits,’ on Tuesday (April...