Tag: Awards

The rise and rise of Labubu as a viral trendsetter

In a digital age where impulse, identity, and algorithmic marketing fuse into a seamless...

Why Nigeria’s ad industry must safeguard its intellectual property

Nigeria's Ad industry must safeguard its intellectual property especially at a time...

MarketingWeek’s Festival of Marketing unveils 5 stages for ambitious marketers

The Festival of Marketing, in partnership with Marketing Week, will return with a...

Less than 5% of global ad spend goes into video game industry – Dentsu Report

‎Dentsu’s 2025 Gaming Trends Report reveals that advertisers invest less than...

Bacardí shakes up global creative review with new agency picks

In a significant move within the spirits industry, Bacardí Limited announced the...

Beyond demographics: Why psychographic profiling is the future of targeted marketing

In an era where marketers no longer define consumers by age, gender, or income alone,...

Cannes Lions: a history of controversies

The recent scandal involving Brazilian agency DM9, which lost its Grand Prix after...

Cannes Lions 2025: Juror gives inside perspective on what it takes to win

Every year, the Cannes Lions International Festival of Creativity gathers the world’s...

Young consumers, premium beer drive shift in global alcohol trends – Report

International Wines and Spirits Record (IWSR) Bevtrac consumer tracker in its new...

Global brands redefine content production strategies amid rising complexity, demand – WFA

WFA, the World Federation of Advertisers, recently,  has revealed that global brands...