Artificial Intelligence

Rise of social search and AI prompts brands to rethink digital strategy

As artificial intelligence continues to evolve, the search landscape is shifting...

YouTube unveils AI-powered safety feature for teen users

In a move to improve user safety, YouTube has announced a new in-app feature powered...

Uncopyable: the human skills that still matter

With AI capable of writing emails, editing films, and recommending marketing strategies,...

Interpublic unveils ASC platform for brands to navigate commerce complexity with AI

In a bid to provide a new solution built to help brands navigate the increasingly...

World Bank hails Nigeria’s digital reforms, backs ambitious fibre backbone

 By Taiwo Osho Anshula Kant, World Bank Group Managing Director and Chief Financial...

Pernod Ricard to sell Imperial Blue to Tilaknagar Industries in landmark €412.6m deal

Pernod Ricard has finalised the sale of its popular Imperial Blue whisky business...

Cola wars refresh as new formulas stir up market

Coca-Cola and PepsiCo have revealed new drink strategies to keep up with shifting...

Airtel Africa kicks off new fiscal year with surge in profits and subscriber growth

Airtel Africa has started its 2025/2026 financial year on a strong footing, reporting...

EXMAN inducts 3 new agencies

The Experiential Marketers Association of Nigeria (EXMAN) has inducted 3 new agencies...

Too close to power: Emeka Izeze challenges journalists to reclaim their role in nation building

At the 3rd Annual Memorial Lecture in honor of the late Chief Lateef Kayode Jakande,...