Tag: Agency

Trust is engine that drives client-agency relationship – experts

By Ibidunni Banjoko      The client-agency relationship revolves around trust...

Agencies need to rethink business models – Rotimi Olaniyan

By Felicia Nwosu Rotimi Olaniyan, Management Consultant, Senior Faculty and Course...

JCDecaux wins 15-year advertising street furniture with Aalborg in Denmark

JCDecaux SA, the number one outdoor advertising company worldwide, announced today...

Leo Burnett India grabs Meta strategic and creative communications business

By Abimbola Mohammed Leo Burnett India has been appointed as the strategic and...

Agencies lack originality in marketing strategy – Ailemoh

By Felicia Nwosu One of the thought leaders in the Integrated Marketing Communications...

“Cross-functions” among agencies should be addressed – ADVAN

By Felicia Nwosu Osamede Uwubanmwen, President, Advertisers Association of Nigeria...

Ogilvy elevates Ajala to global head of diversity, equity & inclusion

By Abimbola Mohammed Ogilvy has announced the promotion of Tope Ajala, former...

PepsiCo China appoints Publicis Groupe as media agency

By Ibidunni Banjoko PepsiCo China has appointed the third largest communications...

Experts canvass technology as tool to drive brand efficiency

By Felicia Nwosu In a bid to create a targeted and personalised experience for...

Maureen Ngwu appointed Media Seal MD

The Board of Media Seal Limited, a leading media independent company, has just announced...