Agency

PR & Advertising: Two professions with different rewards

By Ibidunni Banjoko Advertising and Public Relations are the two important tools...

Ogilvy wins Global Network of the Year at Campaign Agency of the year Awards

Campaign Magazine has named Ogilvy Global Network as the Global Network of the Year...

Trust is engine that drives client-agency relationship – experts

By Ibidunni Banjoko      The client-agency relationship revolves around trust...

Agencies need to rethink business models – Rotimi Olaniyan

By Felicia Nwosu Rotimi Olaniyan, Management Consultant, Senior Faculty and Course...

JCDecaux wins 15-year advertising street furniture with Aalborg in Denmark

JCDecaux SA, the number one outdoor advertising company worldwide, announced today...

Leo Burnett India grabs Meta strategic and creative communications business

By Abimbola Mohammed Leo Burnett India has been appointed as the strategic and...

Agencies lack originality in marketing strategy – Ailemoh

By Felicia Nwosu One of the thought leaders in the Integrated Marketing Communications...

“Cross-functions” among agencies should be addressed – ADVAN

By Felicia Nwosu Osamede Uwubanmwen, President, Advertisers Association of Nigeria...

Ogilvy elevates Ajala to global head of diversity, equity & inclusion

By Abimbola Mohammed Ogilvy has announced the promotion of Tope Ajala, former...

PepsiCo China appoints Publicis Groupe as media agency

By Ibidunni Banjoko PepsiCo China has appointed the third largest communications...