Agency news

Nigeria selects Thales Alenia Space, IAI to build two new communications satellites

Nigeria has selected French aerospace company Thales Alenia Space and Israel Aerospace...

Maureen Ifada named among Africa’s Leading Brand Executives in 2027 DARE Awards

Marketing Director of FrieslandCampina WAMCO Nigeria, Maureen Ifada, has been named...

Diageo elevates Bodam Taiwo to Marketing Director across Africa Partner Markets

Diageo has appointed Bodam Taiwo, a seasoned Pan-African brand and commercial strategist,...

Bilibili relaunches international app and recruits globally in push to challenge YouTube

Bilibili, the Chinese video platform built around anime fandom, gaming culture, and...

Dentsu posts 0.3% organic growth in first half as turnaround plan takes shape

Dentsu Group is making incremental progress on its recovery, but the road back remains...

Nigeria on track for fastest Q2 growth in five years

Nigeria’s economy is projected to grow 4.5 per cent in the second quarter of 2026;...

ADMARP to host Nigeria’s first Digital Product Growth Summit

The Association of Digital Marketing Professionals of Nigeria, ADMARP, has announced...

TBWA\Concept launches Edges Nigeria 2026, the First Edges Report in the TBWA Africa Network

TBWA\Concept has officially launched Edges Nigeria 2026, marking a significant milestone...

Xtratime suspension triggers 72% collapse in MTN Nigeria’s Q2 fintech revenue

MTN Nigeria’s fintech revenue collapsed by 72.4 per cent year-on-year in the second...

The question that decides every experiential pitch — and why most agencies answer it wrong

By Oluseye Akinwale, Head of Business & Ayodele Lawal, Associate Director —...