Agency news

Omnicom launches Bernbach, a dedicated global agency for Volkswagen

Omnicom Group and Volkswagen have deepened their long-standing partnership with the...

Every CEO knows AI layoffs will crater consumer spending, but firing anyway beats getting fired

 Over 78,000 tech workers lost jobs in the quarter of 2026, with 48 per cent of...

Impressions don’t pay salaries, marketers just spent billions learning why

 Marketing departments across the world just discovered the most expensive vanity...

Ogilvy taps Carol Reed as first Global Chief Innovation Officer

Ogilvy has appointed Carol Reed as its first Global Chief Innovation Officer, marking...

Publicis drops $500m on 160over90 to prove sports marketing isn’t guesswork anymore

 Publicis Groupe just paid over $500 million for an agency that creates brand moments...

American Open University starts advertising and technology programme, partners with Ideas Origin Media

American Open University (A-Global) has spent years doing what most institutions...

Musk’s reaction to a post on foreign models sparks further reaction from ADVAN president

Osamede Uwubanmwen, President of the Advertisers Association of Nigeria (ADVAN),...

HASG urges dialogue as industry tensions persist

The Heads of Advertising Sectoral Groups, HASG, has called for calm and renewed engagement...

Stanbic IBTC Nominees Limited celebrates 30 years of trust with landmark gala event

Stanbic IBTC Nominees Limited marked a significant milestone on Wednesday, 11 February...

Ideas Origin Media kickstarts the year with a big move

Ideas Origin Media has officially moved to its new creative space in Lagos, marking...