Advertising

Fresho appoints TAG to lead digital ad and creative strategy across global markets

Fresho, a business-to-business software platform serving the food distributor and...

X Corp appeals dismissal of advertising boycott lawsuit against WFA and others

Elon Musk's X Corp has filed a notice of appeal against the dismissal of its advertising...

OpenAI ends exclusive Microsoft partnership, clears path for AWS and Google cloud

OpenAI and Microsoft announced on April 27, 2026, a sweeping overhaul of their partnership...

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand

Fresh insights from Introspective Market Research show that the global copywriting...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Nutella in Space: Coincidence, genius or the greatest free Ad in history?

When a jar of Nutella floated casually into frame during NASA's live broadcast of...

Don’t hide yourself: Bunmi Oke charges women to own their ambition, brand and voice

Bunmi Oke, CEO, Ladybird Limited, delivered a candid, energetic and deeply address...

Herconomy’s Breastmilk Money puts Nigeria on the WARC creative 100

When the world's most authoritative marketing intelligence platform releases its...

MARKETING EDGE felicitates Dr. Fadolapo on his birthday ‎

‎There are seasons in every industry when the right person arrives at exactly the...