Advertising

Publicis raises full-year forecast, pays bonus after strong third quarter

Publicis Groupe, one of the world's biggest advertising groups, raised its full-year...

A brand is exclusive trademark that has memories – Adefila

By Felicia Nwosu Strong distinctive brands must be able to trigger nostalgically,...

Brands need to deepen customer satisfaction culture – Ohanugo

By Felicia Nwosu Doris Ohanugo, Executive Head, DSTV Media Sales, Multichoice Nigeria,...

2023 Elections: LASAA promises level playing ground, warns against lawless deployments

As political campaigns begin ahead of the 2023 general elections, the Lagos State...

NIMN set to announce bonafide members soon

By Oghale Mafuru The Council of the National Institute of Marketing of Nigeria,...

Andrea Diquez becomes GUT’s first Global CEO

GUT, the independent creative agency network has named Andrea Diquez as its first...

ARCON to enforce 75% local content policy soon

By Oghale Mafuru As part of its mandate to promote ethical advertising and marketing...

Advertising Industry unveils speakers for 2022 National Conference

By Oghale Mafuru Organisers of the 2022 edition of the National Conference have...

Technology adoption, collective responsibility for stakeholders

By Zion Rufus Notable hindrances to harnessing technology in Nigeria have for...

Publicis Groupe Africa appoints Govender as new CEO

By Ibidunni Banjoko Publicis Groupe Africa has appointed Koo Govender as the new...