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Nigeria’s youth hold key to national development, calls for better policy communication- Sanwo-Olu

Lagos State Governor, Mr. Babajide Olusola Sanwo-Olu, emphasized that Nigeria's economic...

Digital marketing agency services market poised to triple to hit $60.2 billion by 2033

The global market for digital marketing agency services is on a rapid growth trajectory,...

MARKETING EDGE ONTV host Kingsley James today

This Wednesday, MARKETING EDGE ONTV spotlights Kingsley Oghenero Olusola James, Managing...

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon a...

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...

Marketers confront escalating waste as programmatic ads losses top $26 billion  

Programmatic advertising, once hailed for its efficiency, now bleeds value at an...

How junk food marketing is hijacking youth online

 In Nigeria, young people are spending more time online than ever. TikTok, Instagram,...

Why marketing is the engine of profitable growth

 For many years, companies saw growth as the most important sign of success. Venture...

How hiring hesitation is costing brands the best marketers

The marketing employment market is in an odd position. On the one hand, brilliant...

The new C-suite gatekeeping: why some CMOs only get in by invitation

For a long time, the Chief Marketing Officer (CMO) was considered a key part of brand...