Ad News

Email subscriber growth under  spotlight as brands push for expansion

As organizations race to strengthen digital engagement, the pace at which email subscriber...

Global magazine advertising faces decline despite print loyalty from key industries

The global magazine advertising market, valued at 11.5 billion dollars in 2021, is...

Experts say final quarter could deliver Nigeria’s economic turning point

Nigeria’s economy is gradually regaining momentum, and experts project stronger...

Global linear TV Ad spend to decline 11.3% by 2026, says WARC

The television advertising landscape is undergoing a significant shift. Linear...

The unraveling of a food giant: why the kraft Heinz merger failed

 Ten years after a massive merger created a food giant, Kraft Heinz is breaking...

Nigeria’s data dilemma: Streaming dreams, soaring bills

 In living rooms across Nigeria, the satellite dish is fading into history. Families...

Avant-garde or invisible: the choice every B2B challenger must make

B2B marketing has long had a reputation for being predictable, safe, and overly functional....

WFA CEO, highlights trust as cornerstone of AI-Powered marketing at ADVAN Forum

The 2025 ADVAN CMO Forum lived up to its billing as Nigeria’s premier gathering...

Meet MARKETING EDGE National Stakeholders Summit panelist – Victoria Ajayi

Mrs. Victoria Abiola Ajayi (FCCA, MBA, M.CIoD) will serve as a panellist at the forthcoming...

Experts at LaPRSC urge action-driven policies, clear communication, inclusive investments to transform education

Stakeholders at the 12th Lagos Public Relations Stakeholders’ Conference (LaPRSC),...