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Nigerian telecom sector secures over $1 billion in investments after tariff hike

Nigeria’s telecommunications industry has attracted more than $1 billion in new...

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture. Shock...

Beyond the balance sheet: learning finance’s three dialects to unlock marketing impact

“Speak the language of finance” has long been a mantra for marketers. However,...

Perplexity AI launches unsolicited $34.5 billion bid for google chrome amid antitrust scrutiny

Perplexity AI, an artificial intelligence search company, has made an unapproved...

Beyond the buzz: how CMOs can lead enterprises out of the AI stalemate

Everyone expected the corporate AI gold rush to transform everything. Boardrooms...

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure of a...

You Are Next: Why Oxygen X Is Betting on the Dreamers, Doers, and Self-Starters

“Hustle o” is a phrase that seen a rise in usage in recent times. Most Nigerians...

The risk of playing it safe: why comfort is the enemy of growth

In marketing, the term “safe” may evoke a sense of security. It prevents blowback,...

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands on fragile...

Silent signals: how brands communicate without saying a word

We marketers have a tendency to fixate on words: campaign slogans, content, and execution....