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Impressions don’t pay salaries, marketers just spent billions learning why

 Marketing departments across the world just discovered the most expensive vanity...

Unilever swaps agencies for 300,000 influencers in global pivot

 Fernando Fernández calls it revolution. Traditional advertising agencies might...

From kitchen to crown: Terra Cube secures top honour at ADVAN 2026 as Brand of the Year

 Some brands arrive quietly. Others arrive ready, and when they do, the market feels...

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between 2021’s...

‎Technology is the viable bridge to services sectors in Nigeria – Dr. Nwabunike

‎In this interview with MARKETING EDGE, Dr. Chizoba-Anyaeche Nwabunike, the Managing...

OpenAI raises concerns about slow adoption of Enterprise AI

 OpenAI COO Brad Lightcap delivered an inconvenient truth at India’s AI Impact...

The 30-Day test: What Ramadan 2026 taught Nigerian brands about sustained engagement

Ramadan ends today, 20th March, 2026, concluding 30 days of the most demanding marketing...

NYF Unveils Inaugural Creative Marketing Strategy / Effectiveness Executive Jury

NYF has assembled a global panel of respected strategy leaders from top-tier agencies....

Why your marketing AI just became a data protection problem, and what Nigerian brands must do now

Nigerian marketers deployed artificial intelligence, for customer targeting, credit...

Why Nigerian consumers are buying differently in 2026, and what brands must do about it

Nigerian consumer behaviour in 2026 looks nothing like 2024. The playbooks that dove...