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Personalisation isn’t the advantage anymore. Precision is

There was an era when personalisation appeared enchanting. You received an email...

WPP Media clinches Norwegian Cruise Line’s U.S. media account

WPP Media has secured Norwegian Cruise Line’s U.S. media business following a competitive...

Nigeria’s power bank market faces challenges but Set for growth – Report

According to 6Wresearch, Nigeria’s power bank import market in 2024 remained dominated...

Guinness Nigeria names Olukemi Ogunsakin Head of Corporate Communications, Sustainability, CSR

Guinness Nigeria has named Olukemi Ogunsakin as Head of Corporate Communications,...

When Apple picks a rival’s AI: What the Gemini partnership really signals

 In a surprising development for both Silicon Valley and the global technology sector,...

AI doesn’t create intelligent enterprises, people do

 The urgency to become “AI-driven” has assumed a recognizable form. Organizations...

Breaking consumers out of autopilot

Consumers no longer choose brands in numerous categories. Instead, they are simply...

Urgency is often insecurity in disguise

Every January, the industry slips into anxiety. Declarations pile up on timelines....

Dolapo Ogunbambo launches AIKIDO agency with bold promise: results over recognition

After over two decades shaping Nigeria's advertising landscape, Dolapo Ogunbambo...

When shade sells: The quiet power of backhanded marketing

There’s a specific type of compliment that goes sideways. While it appears to be...