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Consumers stopped buying perfection and started trusting brands with cracks

 Marketing’s most expensive lie is that perfection sells. For decades, brands...

CBN, NCC launch portal for banks to verify fraud-linked mobile numbers

 The Central Bank of Nigeria and the Nigerian Communications Commission signed a...

Meta develops an AI version of Mark Zuckerberg so 79,000 employees can interact with the founder who is otherwise unreachable

 Meta is building a photorealistic AI-powered version of CEO Mark Zuckerberg trained...

Netflix abandons Warner Bros Discovery deal, doubles down on $3 billion advertising business

 Netflix withdrew from the bidding war to acquire Warner Bros Discovery's studio...

Claude Design launches and Figma loses 7% market value within hours

 Anthropic launched Claude Design on 18 April 2026, a dedicated design application...

BON BREAD’s ₦50 million lawsuit against TikToker escalates social media crisis into national controversy

 TikTok user "Love" posted video expressing concern about bread that remained fresh...

Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute's 2026 B2B survey exposed strategic contradiction at...

How behavioural science explains Specsavers’ success with humour-driven marketing

 Nobody books eye examination expecting entertainment. Healthcare services sell...

Pitcher Festival of Creativity names Steve Babaeko Entertainment Jury President for 2026

The Pitcher Festival of Creativity has elevated Nigerian creative leader, Steve Babaeko,...

Every CEO knows AI layoffs will crater consumer spending, but firing anyway beats getting fired

 Over 78,000 tech workers lost jobs in the quarter of 2026, with 48 per cent of...