Steve Babaeko is one of Cannes Lions’ jurors

Steve Babaeko, the owner of X2M Ideas Limited, has been named as one of the jurors at the 2019 Cannes Lions International Festival of Creativity. The juries are represented by creative experts from all walks of life around the world.

Simon Cook, Cannes Lions, Managing Director, believes that as the shape of the work and the industry evolves, so do juries. He said 2019 represents a wide range of countries, backgrounds and specialist expertise from all corners of the industry.

“Our juries play a crucial role in ensuring that we maintain the global benchmark and keep world-class creativity, in all its forms, at the heart of the Festival. I’d like to extend our thanks to each and every jury member,” quoted Mr. Cook in a report.

The Cannes Lions juries will be represented by world class specialists from over 50 countries, with first-time jury members hailing from Jordan and Morocco this year.

Across the 27 specialist Lions, which reflect the breadth of disciplines across the creative marketing and communications industry, two new categories are launched this year, further diversifying the jury member demographic.

Experience Track: Brand Experience & Activation Lions and Creative eCommerce Lions; Impact Track: Creative Effectiveness; Craft Track: Digital Craft; Reach Track: Media, PR, Direct, Social & Influencer; Entertainment Track: Entertainment; Communication Track: Film, Titanium; Good: Sustainable Development Goals; and Health: Pharma were the final jury line-ups announced.


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