Stanislaus Martins moves to Jumia as Head of Growth, Digital

After several remarkable years at Insight Publicis where he helped start the digital transformation, Stanislaus Martins, has taking another major leap forward with his recent appointment as VP of Growth, Digital at Jumia.

Martins’ appointment comes as part of Jumia’s effort to tighten its grip on its market leadership position and futher drive growth across the continent.

The former Head of Digital at Insight Publicis takes with him to his new role, over 14 years leadership and entrepreneurial experience working in the digital, technology and marketing communications scape to the new role.

Martins was Group Head of Technology at Troyka, the holding company of Insight Publicis. There, he was responsible for redesigning the group’s IT investments to drive better return on investment (ROI) and efficiency.

Because of his success at Troyka, he was redeployed to Insight Publicis, Nigeria’s leading agency to help drive digital transformation at a time many regarded digital as still a fad.  Within five years, Insight has seen its digital business and revenue grow consistently. Today, the agency has become arguably one of the nation’s most iconic digital brands by driving some of Nigeria’s great campaigns using digital, not as a standalone but a fully integrated channel.

While at Insight Publicis, Martins was responsible for leading all the digital efforts on some of the biggest digital launches for some of Nigeria’s most memorable digital campaigns such as the recent digital launches of two iconic global brands in Nigeria; Krispy Kreme and Castrol and the ever famous Pepsi Long throat campaign which won the agency and the country’s its first truly global award; The Warc Award for Digital Strategy in 2016.

He led all digital initiatives for Insight Brands like Castrol, Tecno, Stella, 7up, Peak Milk, Aquafina, Startimes, AxaMansard, Grenadines, Pepsi, Krispy Kreme, Vitafoam, Radix, Yudala, Nasco etc.

Martins will now deploy his vast experience and digital expertise in his new assignment at Jumia. Jumia e-commerce brand is part of the Jumia Group which operates across more than 20 countries in Africa and backed by MTN, Millicom, AXA, Orange, Goldman Sachs, CDC and Rocket Internet.


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