Stakeholders applaud Plural Media, Marketing Edge initiative on digital news offering
Key Industry players, operators and gladiators have applauded the recent partnership deal between Plural Media, a digital driven Out-of-Home advertising company in Nigeria and Marketing Edge Publications with a view to delivering top industry news on digital billboards network pan-Nigeria.
The collaboration which is considered to be groundbreaking in the industry will provide fresh relevant content and news on-the-go with commercial adverts on the Plural Media digital billboard network to keep the audience engaged.
Amongst the industry stakeholders who commended the two companies on the new initiative are; the Group Head, Marketing and Corporate Communications at First Bank and immediate past president of the Advertisers Association of Nigeria (ADVAN), Mrs. Folake Ani-Mumuney who in a response extended congratulatory messages to Plural Media and Marketing Edge management on the new feat.
“I congratulate you on this latest industry innovation. This will undoubtedly widen the scope of brand information management and brand awareness to consumers. You have pioneered one of the latest and groundbreaking innovations across the industry. Congratulations and kudos on this wonderful achievement,” she said.
Also reacting to the new innovation, the General Manager, Brand Communications, MTN, Mr Richard Iweanoge in a recent congratulatory message to Marketing Edge and Plural Media commended the initiative by both companies, describing it as an “Excellent” feat.
“We commend your thoughtfulness and visionary management on this latest industry offering. This is an excellent innovation that will no doubt go down in history as a major milestone in brand information management. You have opened up a new vista in history of the entire brand building enterprise in Nigeria. Congratulations and kudos to Marketing Edge and Plural Media,” Mr. Iweanoge commented.
Applauding the initiative in a similar tone, Prince Ademola Babalola, a US based veteran journalist and former General Editor of The Punch, described the feat as the latest innovation to manifest in the history of modern journalism in Nigeria.
“You have just birthed the latest innovation in modern journalism in Nigeria. History has already recorded you and this contribution. Congratulations to Marketing Edge and Plural Media. More empowerment and good health granted by God.
“Let me say that this latest achievement has also imposed more responsibility on you, many of which we cannot fathom now. By God’s grace, this step shall lead to further achievements beyond the reach of enemies,” he wished.
Speaking earlier on the innovative partnership, Uduak Bassey, MD/CEO, Plural Media said: “We have been a proud partner of Marketing Edge in many spheres and, therefore, find it worthy to come together again using our leading-edge LED Screens powered by Robust Content Management Software to achieve this feat. This development ties into our mantra about continuous improvement to make DOOH hard to ignore in the media mix.
“The development in the OOH industry in Nigeria vis-à-vis other channels of communications is amongst the most impressive we have experienced in the few years and we are very excited to be teaming up with an industry renowned brand like Marketing Edge that has proven its mettle and remained relevant in its own space to start this landmark initiative.”
Speaking in similar vein, Publisher of Marketing Edge, Mr. John Ajayi disclosed that the new partnership with Plural Media, a leading OOH digital out-of-home advertising agency is another radical way of pro-actively repositioning the marketing publication for market leadership and pre-eminence.
The publisher hinted also that the new partnership was further inspired by the publication’s current innovation with a Daily Newsletter tagged ‘MARKETING EDGE Newsletter’ which now keeps regular tabs on exclusive industry news as it breaks.
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