Seun Bolodeoku: From rising star to global marketing communications trailblazer

By Zion Rufus

…A remarkable journey of growth and success

I vividly remember the first time Seun Bolodeoku walked into our office for a quick meeting back in 2021. Her impressive knowledge, professionalism, and passion for marketing communications left a lasting impression on me.

Today, as I reflect on her journey, I am tremendously impressed by her exceptional growth and achievements.

Seun has not only made waves in the Nigerian marketing communications industry but has also garnered recognition on the global stage. Her remarkable milestones and unwavering dedication have solidified her reputation as a talented and dynamic professional in the business, marketing, and corporate communications realm.

She currently sits as Brand Manager, Legacy/Heritage portfolio, North America with Namaste Laboratories, a multi-million dollar PG company acquired by Dabur International.

Her career began its upward trajectory at Noah’s Ark in 2016, where she meticulously honed her skills in client services, customer relationship management, and advertising.

That early experience laid a strong foundation for her future success, equipping her with the essential skills needed to excel in the industry. Since then, she has consistently showcased her ability to create impactful brands and develop effective marketing strategies that deliver exceptional results.

Throughout her journey, Seun’s outstanding work has earned her well-deserved recognition and accolades.

She has worked on award-winning campaigns such as Airtel Data is Life at Noah’s Ark, King’s Stitch at Isobar, and Darling Black Girl Magic at Godrej.

Her ability to present and guide strategic directions to key stakeholders, including managing directors, vice presidents, and managers, has significantly contributed to the growth and success of the businesses she has collaborated with.

In 2021, she held the esteemed position of Digital Marketing Manager at Godrej Consumer Products Limited in West Africa.

In this role, she executed the brand’s overall strategy through various digital campaigns, making invaluable contributions to the success of the BBNaija Partnership and securing Darling’s title as the Hair Brand of the Year 2021.

Seun’s expertise extends beyond the borders of West Africa. For two years, she served as the Business Lead and Head of Account Management at Sharebeta Digital LTD, where her versatility in client services, customer relationship management, advertising, digital marketing, business development, and marketing strategy was on full display. Her tenure as the Country Project Manager at M&C Saatchi Africa further enriched her skills in these areas.

Before assuming these pivotal roles, Seun made remarkable contributions as a Client Service Executive at Isobar in 2018.

Her expertise in client services, customer relationship management, advertising, and digital marketing was evident from the start. She also gained invaluable experience as a Communications Executive at Dentsu in 2017, further solidifying her skill set.

Her impact also transcends the success of individual campaigns.

Seun has spearheaded numerous brand launches, introduced new product categories, and provided unwavering support to start-ups, consistently surpassing launch objectives. Her strategic mindset and creative approach have resulted in remarkable double-digit topline growth for the organizations she has collaborated with.

Her career milestones are testaments to her unparalleled expertise in brand-building, marketing strategy, and campaign execution.

Her dynamic approach and outstanding achievements have also positioned her as a rising star in the marketing communications industry, with an incredibly bright future ahead.

As she continues to navigate the global marketing and communications industry, I eagerly await the next chapter of her journey.

I believe her unwavering commitment to excellence, innovative thinking, and impactful contributions will undoubtedly shape and redefine the industry for years to come.