Seni Adetu, others inducted into MIPAN

Former Managing Director of Guinness Nigeria, Mr. Seni Adetu, has been admitted into the Media Independent Practitioners Association of Nigeria(MIPAN). Adetu’s Algorithm Media was admitted into the association during its last Annual General Meeting held recently in Lagos, alongside three other agencies.
The other inductees are Mec Global Media, headed by Charles Obi, Media Integra Concept Limited where Mrs. Jane Okoronkwo is CEO and Mediatek Global Services Limited, also headed by Mr. Dotun Solanke.

Adetu’s Algorithm Media is a media specialist Communications Agency in Nigeria, affiliated to Mindshare, a GroupM company with one of the largest networks in the world noted for innovation, speed and excellence.
According to a statement on its website, Algorithm offers exceptional media consultancy services in the areas of Media strategy, planning, buying and control using consumer insight garnered from industry research and reliable market intelligence.

Following his exit from Guinness Nigeria in 2014, Adetu’s next move became a subject of speculations among industry analysts. There were insinuations he could take up a leadership position in another multinational, but the versatile marketing and brand expert decided to float his own agency.

His strategic affiliation with the UK based global network, gives Algorithm a bit of an edge as it could immediately begin working on some of Mediashares global accounts in Nigeria. These accounts include Rolex, Volkswagen, Rolex, LG, Sony and Springhill Suite Marriot.

Some of the key officers at Algorithm Media are former Senior Media Manager at Media Perspectives, Esther david-Oladoye, Head Media Operations, Henry Ashaka, Media Planning Insights and Rita Preboye Media Buying & Compliance.

Mindshare is the world’s largest media investment group with more than $106bn billings; it operates 400 global offices in over 100 countries around the world.

MIPAN was registered in 1999 by seven agencies with an agenda to develop and improve the media advertising function in Nigeria by paying close attention to the discipline with a view to offering quantifiable value to the industry. Encourage the entrenchment of merit based reward systems in the media advertising function in order to ensure continuous improvement. As well as facilitate the development of an enabling environment for the media advertising industry in Nigeria.