‘See It Be It’ initiative explores diversity to improve creativity and storytelling

Conveners of See It Be It Africa initiative have called on industry practitioners and all stakeholders in the creative and marketing communications sphere to join their panel of speakers for the forthcoming session of See It Be It Africa, as they draw from experience and share anecdotes to make the case for diversity and gender inclusiveness in the creative workplace. The forthcoming session, scheduled to host on the See It Be It Africa platform, is open to all delegates at the Pitcher Festival of Creativity slated for 26 to 28 March, 2020 in Lagos.

The initiative is designed to addresses the gender imbalance in senior creative leadership. It is a career development and acceleration programme for women in the creative communications industry who face diversity challenges and want to lead the way for change.

A statement from the organisers said: “As many creative leaders will note, the more divergent the ideas that are brought to bear in solving a problem, the more innovative the solution is likely to be. Beginning with personal diversity, individuals that imbibe other cultures, languages and a variety of skills are generally better positioned to see more sides to an issue. When you have different people working in a group and sharing from different perspectives, it provides greater depth and richness of ideas.

“In the same way, working in gender diverse groups ensures that solutions are optimised by taking advantage of those leadership qualities where women are said to outperform their male colleagues like empathy, emotional intelligence and the power of persuasion.”

The speakers at the session are: Adebola Adebulugbe, Creative Team Lead, Leo Burnett, Lagos and Cannes Lions See It Be It Alumni; Nnenna Onyewuchi, Director of Strategy, Yellowbrickroad; Sinmisola Hughes – Obisesan, Creative Director Leo Burnett, Lagos; Jayne Okoronkwo, Executive Director/COO Media Integra Concepts Ltd (a Cosse Company) and Yaa Boateng, Cannes See It Be It Alumni, Ghana.

This seminar is available to all categories of delegates at the Creativity Week Pitcher Festival of Creativity.


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