Second win for Omnicom Media Group in the last month

Omnicom Media Group has won another media account from global luxury brand Chanel after a formal review. OMG unseated long-time incumbent WPP to win the business. The switch is effective from January 2022.

This is the second big win for Omnicom in the last month, as the company won the global media, brand and performance marketing for Mercedes-Benz in September.

Chanel spends about $380 million on measured media, per COMvergence, the agency research firm. Nearly $70 million is allocated to North America. The largest single portion of its spending goes to the APAC region ($170 million) followed by EMEA ($110 million).

Chanel issued a statement: “After a competitive pitch over several months, we confirm that we have appointed Omnicom as our new global media agency from January 2022. We were particularly impressed by their strategic approach, understanding of the brand, and ability to organize around our requirements. We wish to thank WPP for their valued counsel over the past two decades supporting our growth.”

Chanel retained MediaSense to manage the review process.