Saatchi & Saatchi names Hackworthy Global Chief Strategy Officer
Saatchi & Saatchi worldwide CEO Robert Senior has advised his former colleague David Hackworthy to lead strategy globally.
Hackworthy was chief strategy officer at Fallon in London, a fellow Publicis Groupe shop that Senior helped found before becoming CEO of Europe, the Middle East and Africa for Fallon and Saatchi. Hackworthy is now global chief strategy officer at Saatchi and Fallon.
He fills a vacancy that Saatchi left by the 2010 exit of Sandy Thompson and joins a global leadership team that includes Senior and worldwide creative director Pablo Del Campo. He’ll start Monday and be based in London.
Senior is filling a key role—particularly in business development—with someone he respects and trusts. Beyond Fallon, Senior knows Hackworthy as a top competitor in the U.K. market. Hackworthy also has worked at the London offices of The Red Brick Road and DDB,
In a statement, Senior described Hackworthy as “one of the biggest strategic brains in the business” and an “ideal partner.”
Saatchi’s top accounts include Procter & Gamble, Toyota and General Mills