Ringier pursues growth in Africa, acquires Kenya's leading website

The African subsidiary of Swiss media and e-commerce company Ringier, has continued to expand it footprints across Africa by investing in new areas of collaboration between it and other African businesses. The company’s publishing arm, Ringier Africa Digital Publishing (RADP) has recently agreed a partnership deal with Kenya’s top entertainment website Ghafla.

The partnership will lead to the relaunch of the leading entertainment platform and also enhance its editorial output, by diversifying Ghafla’s content to include current affairs, news and analysis.

Since it first launched in 2009, Ghafla has led the way in publishing up to the minute, youth-oriented entertainment news for East Africa, known for breaking top stories and building an active community of mobile-savvy followers across the continent.

The partnership with Ringier and relaunch consolidates Ghafla into Kenya’s top entertainment news brand, as well as signals a new strategic direction in terms of expanding the editorial scope to include more politics, current affairs and international news stories, to further increase the popular platform’s followership. The redeveloped platform will also look to significantly increase its video and new media content, across all content sections and channels.

Ghafla is also expected to benefit from Ringier’s 180+ years of experience and knowledge in the media industry, to become a leading East African online news platform and media publisher as well as to bring new exciting products and offerings to its existing and new advertising clients.

In 2016, the company acquired Nigerian online shopping startup DealDey for an undisclosed amount. The outfit equally has a stake in Jobberman, Privateproperty Nigeria and Cheki.

Ringier Africa & Asia CEO, Robin Lingg said Ringier is constantly reaching for new opportunities to strengthen its position as an innovative and leading publisher; “We are excited to welcome Ghafla as a new partner of our business in East Africa, seeing a lot of great potential in the product and its further growth opportunities. The inclusion of Ghafla into the Ringier family comes at an exciting time for our publishing company, as we continue to invest in building out a fast-moving, pioneering, credible and truly pan-African publishing network.”

Ringier Africa GM, Leonard Stiegeler said that Ghafla’s partnership with Ringier’s publishing arm also fits well into Ringier Africa’s overall strategy to build out leading digital businesses throughout the continent in four key verticals: content, classifieds, e-commerce and digital marketing; “Ghafla will benefit from being part of a leading pan-African digital media group and able to tap into connections from across the continent.”

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