Rebranding is the best PR for political parties ahead of 2023 elections-Obinna Inogbo
By Oghale Mafuru
As the upbeat to the 2023 general elections gathers momentum, Obinna Inogbo, Founder & Principal PR Executive of Worktainment Limited, has urged political parties to focus on efforts to rebrand themselves in line with the expectations of citizens ahead of the next election. He gave this advice against the backdrop of a perennial trust deficit between the electorates and the politicians.
The PR professional while recounting some of the errors in brand building initiatives of political parties in recent times advised that political parties rather than try to sell their manifestos and persuade Nigerians to connect with their vision for the country, should build credibility by acknowledging their past failures in terms of delivering good leadership and dividend of democracy and with a promise to do better.
“Be honest with the public. Say you have failed. Don’t say anything that you’ve done, don’t mention any project, and present younger faces, not the old ones. That is very important. Let the people be younger and let the message be that we have failed. Let the message be that we have failed and we want to do better”, he said.
The PR expert who decried the use of foreign agencies as reputation and campaign managers by politicians affirmed that Nigerian PR agencies have the requisite skills, knowledge and cultural nuances to deliver enduring, engaging, and result-oriented political campaigns.
According to him, engaging the services of indigenous PR agencies will improve significantly on the growth of the sector and the Gross Domestic Product, GDP of the country.
He noted further that the PR profession should maximise the electioneering season to optimise its offerings and reaffirm its position in the marketing and communication business.
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