Radio, TV Music-Play Tracking Becomes Easier – Onadele
Nigeria’s technology media monitoring company, Compliance & Content Monitoring Limited (CCM), has unveiled a music tracking service known as musiktrak to provide superior media monitoring capability to music industry stakeholders.
The device provides a comprehensive and verifiable log of airplay of songs by local and foreign artistes across 260 Radio and Television stations in Nigeria.
Managing Director and Chief Executive Officer of CCM Limited, Mr. Tunde Onadele, who disclosed this in a statement released in Lagos yesterday, said musiktrak is the first and only service that tracks song plays across Nigeria with 24/7 recording of free-to-air broadcast transmission from over 260 Radio and Television stations nationwide,
Onadele noted , “now that reliable data of song plays on radio and television stations in Nigeria is available, collective management organizations like COSON and MCSN have no excuse for not collecting royalties from broadcast organizations or paying same to right owners locally and abroad in a way that is fully transparent and accountable.”
He adds that some of the disputes in the music industry can be averted and music makers, users, collection bodies and regulator can now focus at growing the industry.
The technology also enables users to engage in trend setting by seeing the trends before they go main stream, anticipate fashions and record hits and build or update music database for new ideas or access details on new titles.