PZ’s Canoe Detergent "Alive with Colour" Campaign Hits South West Nigeria

PZ Cussons’ Canoe detergent brand has commenced its South West Nigeria regional consumer engagement campaign tagged “Alive with Colour” to promote the uniqueness of Canoe detergent brand, and demonstrate how Canoe detergent washes colored clothing clean while preserving the colours.

Roy C. Ekekwe, Head, Fabric Care, PZ Cussons Africa, speaking at the Ikeja Mall venue of the launching in Lagos South West Nigeria emphasized that the purpose of canoe detergent brand is to enable Nigerian and African consumers to enjoy their colorful fabrics. “The brand is always there to help resolve the constant tension our consumers have to deal with each time they wash and clean their colored fabrics”, Roy explains.

Everybody is happy when colours are vibrant

Gloria Jacobs, Brand Manager Canoe with others at the activation in Lagos recently

 

Speaking at the activation, the Brand Manager, Canoe detergent, Gloria Jacobs explained that colours are at the heart of what Canoe stands for.

According to her the Canoe brand enjoys colour quality advantage over other competing brands in the market being the only Nigerian color sensitive care detergent, specially formulated to clean and care for colored clothes saying. “It’s a mild formulation, with soap flakes, and the Aloe Vera tipping make this possible”. Steadily canoe detergent has enjoyed dramatic patronage from consumers and trade alike” she explained further.

On the regional campaign in Lagos, Abeokuta and Ibadan, Gloria noted that the essence of the regional launch is to create awareness for the Canoe detergent brand and to bring the brand’s message closer to the people. “Consumers do not need to look too far for a reliable detergent that will help to preserve the colours and quality of their coloured clothing” she reasoned. The Brand Manager encouraged consumers to avail themselves of the unique benefits of the brand by visiting supermarkets and stores across the country to purchase the product which is readily available and at very affordable price.

Learn more

LEAVE A COMMENT

Leave a Reply

Your email address will not be published. Required fields are marked *

Comment

  • spider man unlimited ios hack | 2015-03-03 03:16:25
    I blog quite often and I seriously appreciate your information. This article has really peaked my interest. I am going to book mark your website and keep checking for new details about once a week. I subscribed to your RSS feed as well.
  • Oto Idem | 2015-03-01 12:55:36
    I like your articles. They are inspiring. Pls i need you to be sending your newletters to my email. Thank you.
  • alkaline diet and brain cancer | 2015-02-05 09:21:46
    Thankfulness to my father who stated to me on the topic of this weblog, this blog is really awesome.
  • alkaline foods list mayo clinic | 2015-02-05 08:23:50
    Hi, constantly i used to check blog posts here early in the morning, because i enjoy to gain knowledge of more and more.
  • Teresita | 2015-02-05 07:47:02
    This design is spectacular! You definitely know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost...HaHa!) Wonderful job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!