Publicis wins $500 million Sky Media account
By Abimbola Mohammed
Publicis media has sealed a $500 million media business with Skye entertainment, a leading media and entertainment company in Europe, according to COMvergence.
The competitive pitch selection follows a review that began earlier this year. The company has previously worked with GroupM’s EssenceMediacom.
The Sky account, covering the UK, Ireland, Italy, Germany, Switzerland, and Austria, is expected to be managed primarily by Zenith, a Publicis Media agency with a proven track record in the media and entertainment sector.
It’s been a rewarding summer for Publicis on the business development front in the media. Last month, the agency secured the $300 million media account of Hershey’s and earlier this month, the $320 million media business of Rocket, Publicis Media also retained this summer the Kellanova North America media account following a review.
Sky Entertainment was a television channel owned by British Sky Broadcasting which was broadcast to the Scandinavian countries, lasting about 18 months.
The channel was the result of an agreement between Telenor CTV and British Sky Broadcasting made in March 1997, which meant Telenor would be able to broadcast two channels produced by BSkyB to their subscribers in Scandinavia.
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