Publicis Groupe wins Pfizer global business
By Adekemi Familusi
An American multinational pharmaceutical and biotechnology company, Pfizer, has appointed Publicis Groupe and Interpublic as its global marketing partners after a review that began early in the year, the company has verified.
The review was managed internally by CMO Drew Panayiotou, who joined the company last year from Alphabet’s Verily.
The firm has worked with numerous agencies globally, including Assembly and Carat Media and VMLY&R and Grey for creative.
According to an agency research firm, Pfizer spent $1.476 billion on measured media last year and about 40% of that outlay is earmarked for digital.
The Publicis Groupe assignment includes media, data and production. IPG will serve as the pharma company’s global creative partner. As for IPG, it’s the second big win in the pharma category in recent weeks. Last month it won the U.S. media AOR for Bristol Myers Squibb.
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