Dettol Takes the Gospel of Handwashing Back to Schools
In a move to further keep up the promotion of a healthier lifestyle and reduce nonparticipation of pupils from schools owing to sicknesses, Dettol, a hygiene brand from the stables of Reckitt Benckiser has commenced fresh rounds of visit to schools to educate pupils and teachers on the benefits of hand hygiene.
The school visits, a key component of the Dettol School Hygiene Programme (SHP) initiative, held recently in Lagos is targeted at driving home the key message of proper hand washing culture as a cost-effective strategy to reduce potential death-causing illnesses such as diarrhea and other respiratory diseases often caused by germs and poor hygiene.
The SHP train landed Chrisland School, Ikeja during the school’s inter-house sports competition with Dettol Brand Ambassador and veteran Nollywood actress, Patience Ozokwor popularly known as Mama G, leading the highly interactive campaign.
Through the deployment of audio-visual kits and memorable sing-along songs, the students fully participated in the do-it-yourself six steps of effective hand washing, and they commended Dettol for the initiative.
While encouraging the students, parents and teachers to imbibe the culture of regular hand washing in order to live healthy and be active, Ozokwor reminded them that germs posed serious danger to human health and they could cause illnesses such as diarrhea, flu, fever, cough and catarrh in addition to avoidable death.
She affirmed Dettol’s commitment to the continued empowerment of Nigerians through innovative solutions that could bring about healthier living.
Speaking on the significance of the Dettol School Hygiene Programme, the Marketing Director, West Africa, Reckitt Benckiser, Mr. Oguzhan Silivrili, enjoined Nigerians to embrace standard solutions such as regular handwashing as one of the cost-effective ways to protect themselves and loved ones against illness-causing germs.
“Solutions that do not protect from all 100 types of germs are substandard and we at Reckitt Benckiser advocate that people do not protect themselves with substandard solutions but with gold standard solution. Dettol is the only antibacterial brand which has been proven to protect from up to 100 illness causing germs and that is why we advocate that Nigerians do not take a risk with the lives of their loved ones but rather, adopt the gold standard kind of protection they can get,” he said.
Silivrili added that the SHP was one of the numerous platforms put in place by Dettol to help Nigerians to live healthier life as well as empower them to remain active at all times. He said over 3 million children across Nigeria have been reached with the message of hand washing since the inception of the programme in 2009.
Commenting on the initiative, the Sectional Head, Gopherwood School, Lagos, Mr. Michael Dairo, commended Reckitt Benckiser for being innovative. “Dettol visits our school often and this has really enlightened the pupils on how to wash their hands. Whenever they go to the toilet or after playing on the ground, you see them rush to the tap to wash their hands with Dettol soap. It’s a part of them now,” he sa