Promasidor Nigeria appoints new Chief Executive Officer

Promasidor Nigeria Limited is pleased to announce the appointment of Francois Gillet as its new Chief Executive Officer (CEO), effective July 1, 2024. Francois succeeds Bruno Gruwez, who has decided to pursue new opportunities outside the Promasidor Group.

Francois joins Promasidor Nigeria from Danone, where he served as General Manager in Réunion. Prior to his tenure at Danone, he had a long career as a General Manager with Lactalis (a world leader in dairy) in Algeria and Brazil.

Francois is a seasoned executive with extensive international experience and a proven track record of driving business growth and profitability in the fast-moving consumer goods (FMCG) sector, particularly in emerging markets. Promasidor Group Chief Executive Officer Anders Einarsson describes the new CEO, Francois, as a perfect fit for the job – ‘’His expertise spans organizational leadership, strategic analysis, business model development, and commercial management, making him ideally suited to lead Promasidor Nigeria’s next phase of growth’’.

A French national, Francois holds a Master’s in Business Administration from ESCP Business School. He is married with children.

About Promasidor

Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 to pursue his African dream in Zimbabwe. Since then, Promasidor has expanded its presence to several African countries. Promasidor Nigeria commenced operations in 1993 and has achieved remarkable growth over the years.

Promasidor Nigeria is a leading manufacturer of high-quality products such as Cowbell Milk, Loya Milk, Miksi Milk, Kremela, Cowbell Chocolate, Cowbell Evaporated Milk, Cowbell Coffee, Cowbell Strawberry, Top Tea, and Onga food seasoning.

The company is committed to maintaining high standards of corporate governance and social responsibility. Promasidor Nigeria ensures its obligations to consumers, suppliers, employees, and communities are met with respect, integrity, and openness.


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