Promasidor holds virtual media parley

Foremost FMCG giant, Promasidor Nigeria has held a media parley with journalists to celebrate a successful year 2020 and establish an even more promising year 2021.

Riding on the back of its success in 2020 and the collaborative efforts of the media in ensuring a consistent and balanced reportage of the organization, Public Affairs unit of Promasidor ,led by the Director, External Relations, Andrew Enahoro and Corporate Communication Coordinator,  Isiaka Lawal, hosted the media parley to interact and get feedback on its activities in the past year.

Journalists from different media organizations including, MARKETING EDGE, ThisDay Newspapers, Tribune, Punch, Guardian, BusinessDay, attended the virtual event.

In his opening remarks, Mr. Andrew Enahoro, on behalf of the Management of Promasidor Nigeria, praised the media for their vehement and unwavering support for Promasidor Nigeria corporate and product brands during the turbulent year 2020. He also commended them for the effort they continually put into their duties when it concerns the organization. He urged them to bring more commitment into the new year 2021.

Enahoro solicited for more support and mileage from the media on the company’s activities. He also canvassed for a sustained relationship especially with the recent appointment of a new helmsman, Bruno Gruwez, for the company.

The virtual event provided Promasidor the opportunity to explain to the media, the joint venture between Promasidor Nigeria Limited and Ekiti State Government (EKSG) through the Ikun Diary farm and the importation of cows( Jersey) from the United States for the same purpose

Responding to a question on the choice of United States as opposed to Netherlands, in the importation of the cows, Enahoro noted that though breeds from the Netherlands have higher yield, the breeds from United States have more resilience and better gene profile. He stated that the jersey cows have a productive life span of 7-8 years.

Commenting on why there is a perception in some quarters that Promasidor brands are mainly for those in the lower rung of the economic ladder, the Promasidor image maker noted that the perception which stemmed from the launch of Cowbell sachets at a time other brands dismissed the move, has today become the in-thing in the Nigerian market. He noted that those brands that dismissed that move then have struggled to catch up with the brand.

Responding to MARKETING EDGE’s enquiries on why Twisco, its newly launched chocolate drink, has remained scarce in certain parts of Lagos despite its successful launch, Enahoro noted that stocks were exhausted at those points and he assured that marketing department will work to ensure that the products were delivered to areas where they ran out of stock.

The virtual media parley provided a great opportunity for the renowned global dairy manufacturer to get feedback from the press especially after a turbulent year headlined by the Covid-19 global pandemic.





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