P&G Launches Improved Always Ultra

Leading Consumer Products Company, Procter and Gamble (P&G) has unveiled a new-improved Always Sanitary Pad in the Nigerian market.

The new Always Pad according to the company, is intended to improve customers’ experience by supporting girls and women everywhere giving them the confidence to be themselves even on those ‘period’ days.

Speaking on the new product, Brand Communications Manager P&G, Tomiwa Ajewole stated that the new Always Ultra Sanitary Pad is gentle on the skin and comes with softer top-sheet, new improved absorbency, and also promises no stain for up to 8 hours.

Tomiwa said, “Always wants women to feel confident and unstoppable every day of the month, and the new improved Always Ultra has been designed to absorb fast while being dry and comfortable to wear. The new Always has a softer top-sheet for improved comfort and more super absorbent granules to guarantee Always’ superior leakage protection. We are quite confident that our consumers will love the new and improved Always Ultra as we continue to receive great feedback from those who have tried it.”

Through the Always School Programme, Always has been at the forefront of bringing puberty education lessons to girls globally for more than 30 years, reaching up to 20 million girls around the world every year. In Nigeria, the Always School Program has been running for over 20 years. According to report by the company, the programme has reached over 1 million Nigerian girls aged 11-13 every year in the last 5 years, educating them on proper feminine hygiene and puberty while offering them free pads.


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