Pepsi unveils first 2-litre bottle redesign
Multinational beverage corporation, PepsiCo announced on Monday that beginning this week customers will now have Pepsi bottles with an enhanced grip point at the bottom that’s 25% slimmer than the old bottle, among other design changes.
“The modern, functional and easy-to-use bottle makes it easier to pour,” PepsiCo said.
PepsiCo (PEP) is rolling out the bottle to more than two dozen of its drinks, including Pepsi, Mountain Dew, Crush, Dr. Pepper and Schweppes Ginger Ale. Customers in some parts of the United States will see the new bottle Monday, with a nationwide debut in the “near future.”
The new bottle is easier to grip with a new measurement of 10.4-inch circumference in contrast to the 13.4 inches old 2-liter bottle. According to the Company, a research was carried out to determine the size of the new bottle by checking the size of the new bottle by checking out hand size which measures between 7 and 8.6 inches on average. To avoid additional plastic use, the new bottle’s labels use 24% less material compared to the old version.
Vice president of innovation and capabilities for PepsiCo North America, Emily Silver said: “This redesign makes it substantially easier for consumers to grab bottles off the shelf and to pour at home. It took an immense amount of work to create this at an operational level.”
The innovation is PepsiCo’s move towards converting its packaging to be 100% recyclable, compostable or biodegradable within the next five years. The PepsiCo brands include Pepsi, Mirinda, Mountain Dew, 7UP, Uncle Chipps, Quaker and Tropicana, and more.
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