Pepsi redesigns logo, brand identity to usher in new era
By Joseph Ekeng
Pepsi is set to unveil a new brand identity, which will include a change of logo design and colour palette.
This is the first time in 14 years that the global non-alcoholic beverage company will tweak its iconic logo, but the company stressed that the move was necessary to re-energise the brand.
The changes will first be rolled out in North America later this year, to coincide with the company’s 125 years anniversary. Consumers in Nigeria and other global markets may have to wait until next year to have the rebranded Pepsi.
The company explains that the global rollout of the rebranded Pepsi will take place in 2024.
The brand refresh includes a new colour palette, which now includes the colour black. Pepsi claims this signals its “continued focus on Pepsi Zero Sugar” also Pepsi Max.
The brand’s CMO Todd Kaplan says the new visual design ushers in a “new era” for the brand and will help to drive brand distinction for Pepsi.
“This new visual system brings out the best of the Pepsi brand’s rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world,” he says.
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