Pepsi launches mango flavoured soda-Pepsi Mango
Pepsi has announced the nationwide rollout of Pepsi Mango, the brand’s first new permanent flavoured cola in five years. The bright citrus and rich caramel notes of an ice-cold Pepsi create the perfect cola base for the ripe, juicy flavours that make mango so irresistible.
Pepsi Mango is said to be available nationwide starting from today 22th March at convenience stores, grocery stores and mass retailers. Its flavours are a mix of cola and tropical fruit and it also comes in a Zero Sugar variety, the company said.
To support the launch, Pepsi created a new national TV commercial which will also run digitally. Set to be uplifting top 40 hit “Take You Dancing” by award-winning superstar Jason Derulo, the spot shows a mango pop out of a fruit bowl and roll over to its perfect match a can of Pepsi to create the exciting new flavour, Pepsi Mango.
The Vice President of Marketing, Pepsi, Todd Kaplan, said: “Our team has created a surprisingly perfect match with Pepsi Mango, combining the delicious taste of Pepsi cola with the flavor of a sweet, juicy mango, Mango is one of the most popular fruits in the world, and it serves as the perfect complement to Pepsi, creating an irresistible combination that our fans can enjoy everywhere throughout the year.”
Playing off Pepsi Mango being an unlikely match, Pepsi is also launching a campaign dedicated to helping people find their perfect match. In early April, Pepsi is turning its advertising inventory on select social media platforms into dating advertorials for a handful of young singles. The series will introduce the singles to the world with personality introductions and contact information, the company said.
The series, partly inspired by the video dating fad of the 80’s, will introduce the singles to the world with fun personality introductions and contact information so other singles at home can shoot their shot. Pepsi Mango will create avenues to ‘ship as many pairs as possible, all to help singles find their perfect match, like Pepsi and mango.
PepsiCo, Purchase, N.Y., generated more than $70 billion in revenue in 2020, driven by its food and beverage portfolio that includes brands like Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. It has more than 23 brands.
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