Spotlight

LATEST NEWS

Hesz joins WPP as Co-Lead of new Strategy Architects Group

WPP has appointed holding company veteran Alex Hesz to the newly created role of...

MARKETING EDGE ONTV hosts Sola Akinsiku this Wednesday

MARKETING EDGE ONTV will this Wednesday host Sola Akinsiku on its Industry Conversation...

IMC

I Am Open To Merger- Odigbo Declares

One of West Africa’s biggest agencies, Casers Group, may soon be entering into...

Ikpoki To Speak On How To Unlock Growth At ADVAN Awards

In about a fortnight from now, Advertisers Association of Nigeria, ADVAN, will be...


Features

The new status symbol: access

Once upon a time, luxury was defined by ownership: a private jet, a lavish villa,...

Intern Today, Strategist Tomorrow: AI’s Fast Climb Up the Creative Ladder

Not long ago, AI functioned more as an oblique intern. It filled in when humans...

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every...