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LATEST NEWS

Pre-sold and unaware: How emotional bias shapes buying behaviour

 Before a shopper clicks “buy,” they often already made the decision. Long...

FirstBank sparks global kindness with 2025 corporate responsibility and sustainability week

FirstBank, the premier bank in West Africa and a leading financial inclusion service...

IMC


Features

How Nigerian music brands turns global fame into equity that lasts

Nigerian music  brand is no longer just a sound. It has become a thriving ecosystem...

Who killed the WPP mojo?

It didn’t happen overnight. Instead, it was a gradual process. This became...

The AI revolution: marketing’s practical ROI beyond the hype

 Artificial Intelligence (AI) now dominates marketing conversations. Initially,...