Spotlight

LATEST NEWS

IWD: WOHAN celebrates women in Out-of-Home, honours trailblazers and swears in executive

The Women in Out-of-Home Advertising Nigeria (WOHAN) marked International Women's...

Nigeria’s Anietie Udoh appointed to NYX Awards Global Jury Panel

Nigerian marketing communications professional, Anietie Udoh, has been appointed...

IMC

141 Worldwide MD, Bunmi Oke Urges Government to Engage Citizens

One of the top female executives in Nigeria’s integrated marketing communication...

Noah’s Ark Relocates to New Office in Ikeja GRA

Noah’s Ark Communications Limited, one of Nigeria’s leading creative advertising...


Features

Looks smart, feels fake: why consumer distrust in AI is a branding problem

A skin care brand on the internet released a sleek new robot in early 2023 to...

Tell me a story before I swipe: winning attention with narrative

Marketers are learning the hard way in this age of endless scrolling and dwindling...

The real joke: when AI content becomes noise

Since everyone is writing more these days, the hardest part isn’t coming up...