Spotlight

LATEST NEWS

Globacom launches ‘Glo Play Up’ lottery with millions in cash prizes

Nigeria’s leading telecommunications giant, Globacom, has unveiled...

For the second year running, Coca-Cola turns to AI for iconic “Holidays Are Coming” Christmas ad

Remember the backlash Coca-Cola faced last year after releasing its AI-generated...

IMC

APCON Chairman Udeme Ufot loses Father

SO&U top shot and advertising guru, Udeme Ufot MFR recently lost his father Elder...

Media Perspectives, MTN Collaborates on Free Call

  As part of its efforts to ameliorate the spending costs of Nigerians, with...


Features

Sustainable and purpose-driven brands: the new loyalty currency

 In a world full of ecological problems, injustice, and misinformation, consumers,...

Q-commerce: the new brand visibility frontier

The rules of trade are evolving quickly. Welcome to the Quick Commerce (Q-commerce)...

The death of depth? Reclaiming the 5Ws and H in the age of the scroll

 In today’s age of 10-second reels and fading TikToks, the need to amuse...