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Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes. They...

MARKETING EDGE hosts Dr Olalekan Fadolapo  this Wednesday

Foremost marketing and advertising programme, MARKETING EDGE ONTV, will this Wednesday...

IMC

Despite huge investment, OOH suffers patronage-report

Despite huge investments on Out of Home OOH, advertisers are yet to fully embrace...

OAAN elects new EXCO members

The Outdoor Advertising Association of Nigeria has elected new executive members...


Features

Deck Culture Shift: why Gen Z creatives want speed, style and flexibility

PowerPoint was the go-to solution for pitches, presentations, and compelling...

You asked. Did they listen?

You don’t need a fresh campaign for certain businesses. It is imperative that...

AI-powered creativity or creative crisis?

AI isn't just arriving in the creative sector in 2025; it's here now. From Drake's...