Spotlight

LATEST NEWS

Coca-Cola reintroduces zero caffein with premium redesign to capture evening consumption

The Coca-Cola Company has brought back its Coca-Cola Zero Caffeine Zero Sugar beverage...

Marketing Research in Nigeria has bright future, but adaptation is urgent – Kareem Akande Tejumola

Veteran marketing research expert Kareem Akande Tejumola has emphasised that the...

IMC

Effective brand management not negotiable in IMC, says ADSTARAT boss

Principal Consultant of ADSTRAT Brand Consultants, Mr. Charles O’Tudor has decried...

DDB Lagos CEO Praise Staff for Diageo Pitch Win

Amidst the euphoria of landing another major account, the CEO of DDB Lagos, Ikechi...


Features

Mind the gap: rebuilding marketing’s effectiveness muscle

In a world where every click, view, and transaction is recorded in real time,...

Build, don’t just sell: escaping the trap of short-termism

In today’s marketing landscape, everything is urgent. Budgets are more...

Going live just got exclusive

Instagram just changed the rules of engagement, literally. In its latest update,...