Spotlight

LATEST NEWS

Dentsu to replace its CEO, Igarashi steps down after four decades

Dentsu Group has unveiled a major leadership shake-up, as its current president and...

Steering the spirits portfolio: Akinyemiju steps into strategic role at Guinness Nigeria

Guinness Nigeria is strengthening its focus on category expansion and portfolio performance...

IMC

Starcom MediaVest Cuts 80 Jobs

Starcom MediaVest Group has laid off 80 employees Tuesday. The Publicis Groupe agency...

Starcom Media Retains Heineken Business

Despite the proposed merger relationship between Publicis Groupe and Troyka Holdings,...


Features

Tell me a story before I swipe: winning attention with narrative

Marketers are learning the hard way in this age of endless scrolling and dwindling...

The real joke: when AI content becomes noise

Since everyone is writing more these days, the hardest part isn’t coming up...

Leveraging the TSPR Model in Strengthening Brand Sacredness: A Conceptual Framework for Community-Driven Brand Management

Dr. Ajiborode Abiodun - July 2025 Abstract Contemporary marketing environments...