Spotlight

LATEST NEWS

Lanre Adisa highlights HASG strategy driving industry toward policy readiness, continental opportunity

Nigeria’s advertising industry has begun taking deliberate steps toward preparing...

HASG activates AI and AfCFTA committees to drive Nigeria’s ad industry into new phase of continental growth

Nigeria’s advertising ecosystem has taken a decisive forward step as the Heads...

IMC

Change of guards at Insight Publicis

…as Feyi Olubodun becomes MD/CEO Insight Publicis, a foremost and leading creative...

Purple Capital unveils largest digital bill board in Lagos

Purple Capital Partners Limited has unveiled the largest and longest bill board with...


Features

Silent signals: how brands communicate without saying a word

We marketers have a tendency to fixate on words: campaign slogans, content,...

Marketing without the middleman

For more than a decade, brands expanded their reach by relying on social media,...

Thriving in the chaos: how smart brands market through the madness

The days of stable market circumstances and predictable consumer behaviour are...