Spotlight

LATEST NEWS

TVC Communications salutes John Ajayi’s lasting influence on Nigeria’s Media Industry

TVC Communications salutes John Ajayi’s lasting influence on Nigeria’s Media...

QVT Media mourns John Ajayi, extends condolences to MARKETING EDGE

QVT Media has expressed deep sympathy to MARKETING EDGE following the passing of...

IMC

Brandzone Conference: Turning The Spotlight On Shobanjo

The Brandzone Brand Innovation Conference which held Wednesday at the Oriental Hotel...

Fuel Communications, CECP Join Forces Againt Cancer

One of Nigeria’s top agencies, Fuel Communications is collaborating with Committee...


Features

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every...

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage...