Spotlight

LATEST NEWS

Omnicom doubles cost savings target to $1.5 Billion, plans $1 Billion in labour cuts

Omnicom has raised its cost reduction target to $1.5 billion following its acquisition...

How early-year top leadership appointments are setting strong, strategic business direction for 2026

No doubt, early signals from Nigeria’s corporate landscape already point to a year...

IMC

How I became a Grand Jury judge for New York Advertising Festival – Steve Babaeko

Life is certainly beautiful for the CEO/Chief Creativity Officer X3M Ideas, Steve...

Publicis' CEO Lévy Slams Martin Sorrell For 'Hypocrisy'

Publicis Groupe CEO Maurice Lévy sent an internal memo to employees today defending...


Features

Search or scroll? Where to place your Ad based on what you actually want

Where to advertise is more important than whether to advertise in the realm...

Why D2C brands must build loyal communities

Direct-to-Consumer (D2C) companies are everywhere in today’s digital economy....

Convenient… But At What Cost? Rethinking the Trade-Offs We Ignore

Convenience is not a luxury in today's hyperconnected, one-tap society; it is...