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MARKETING EDGE ONTV  hosts Uduakabasi Akpan this Wednesday

This Wednesday, MARKETING EDGE ONTV turns the spotlight one  of the creative minds...

Indomie Nigeria wishes to clarify recent reports circulating in the media regarding a NAFDAC safety alert on an Indomie Noodles Vegetable Flavour

Indomie Nigeria wants to clarify recent media reports. These reports discuss a NAFDAC...

IMC

Carat Media Fuse wins Diageo’s Guinness media Pitch

Carat Media Fuse Nigeria, a Dentsu Aegis global network has won the Diageo Guinness...

Creative Spark acquired by M&C Saatchi PLC

M&C Saatchi PLC has announced the acquisition of one of South Africa's leading independent...


Features

Marketing budgets are bouncing back, but at what cost?

After years of economic contraction, the marketing industry now sees a cautious...

Where Have All the Soft Skills Gone?

Even though marketers have more tools, data, and screens than ever before, we’re...

Stop outsourcing emotion to brand, start leading with it

Brands are often urged to be sentimental in today’s environment. When a campaign...