Spotlight

LATEST NEWS

The survival paradox: why hitting targets isn’t saving the modern CMO

The pressure on Chief Marketing Officers has intensified across boardrooms globally....

OpenAI cuts minimum ad spend to $50,000

OpenAI has lowered the barrier to entry for it's ads service, cutting the minimum...

IMC

AAAN set to hand over LAIF Awards to Independent Body

President of the Association of Advertising Agencies of Nigeria (AAAN), Kayode Oluwasona,...

Big&Bold Partners Nik Halik on Global Advertising Concepts

A young brand building and creative agency, Big&Bold Communication Limited, has...


Features

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...

Beyond the buzz: how CMOs can lead enterprises out of the AI stalemate

Everyone expected the corporate AI gold rush to transform everything. Boardrooms...

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure...