Big&Bold Partners Nik Halik on Global Advertising Concepts

A young brand building and creative agency, Big&Bold Communication Limited, has announced partnership with an Australian-born global investor and brand builder, Nik Halik to produce adverts that would connect with consumers across the world.

The partnership was announced by the company during Halik’s visit to the agency at its Ikeja office, in Lagos.

Halik is an Australian astronaut, international speaker and CEO of several companies. He has shot commercials in the Taitanic Ship, under water and Volcano Mountain. In 2008, Halik launched his book “The Thrillionaire” in the moon.

Announcing the partnership, Chief Executive Officer, Big and Bold Communications, Jide Adeyemi said Halik wants his agency to partner on his vision to produce adverts that will resonate with consumers on a global scale. “Halik is a global brand. He has told us he wants to create adverts that can wow consumers around the world and choosing Big and Bold Communications to partner in this adventure is good for us. Going forward, we will sit with him on more collaboration to help build brands in Nigeria,” he said.

On his part, Halik advised Nigerian creatives to think beyond the conventional and reach for the unthinkable. He said, “Being conventional will limit your progress and eventually the business will haemorrhage. In business, you have to be extra-ordinary. Be strategic with your ideas. There are no impossibilities and the sky is not the limit. If the sky is the limit, I won’t have launched my book in the moon.”

Big and bold Communications is a data driven and multi-disciplinary integrated and interactive marketing communications consultant.


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