Spotlight

LATEST NEWS

Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand

Fresh insights from Introspective Market Research show that the global copywriting...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

IMC

DKK Nigeria wins 3 new accounts

Foremost Marketing and Communications Company in Nigeria with footprints in advertising,...

Media Perspectives releases 2018/19 Media Advertising Report

…NMAG published as an app Starcom Media Perspectives, one of Nigeria’s leading...


Features

Why marketing is the engine of profitable growth

 For many years, companies saw growth as the most important sign of success....

How hiring hesitation is costing brands the best marketers

The marketing employment market is in an odd position. On the one hand, brilliant...

The new C-suite gatekeeping: why some CMOs only get in by invitation

For a long time, the Chief Marketing Officer (CMO) was considered a key part...