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LATEST NEWS

Anthropic upgrades Claude with ability to use computers, complete tasks autonomously

Artificial intelligence company, Anthropic, has introduced a major upgrade to its...

Nigeria’s Anietie Udoh earns global recognition with World Media Festivals Jury appointment

Nigerian marketing communications professional, Anietie Udoh, has been appointed...

IMC

AAAN Suspends plans for a sub-regional LAIF

There are strong indications that the planned expansion of the 2016 Lagos Advertising...

Publicis, DigitasLBi, others jotle for General Motors creative account

America's largest automaker, General Motors Company has launched a creative agency...

Features

The risk of playing it safe: why comfort is the enemy of growth

In marketing, the term “safe” may evoke a sense of security. It prevents...

Mobile usage outpaces traditional TV viewing

Younger generations are now spending more time on their phones than watching...

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands...