Spotlight

LATEST NEWS

Omnicom deepens AI alliance with Adobe to launch unified enterprise  model for CMOs

Omnicom and Adobe have significantly broadened their long-standing global collaboration...

NIPR inducts NIMN president Bayo-Ajayi, Enang as fellows at AGM in Kaduna

The Nigerian Institute of Public Relations (NIPR) has inducted Dr Bolajoko Bayo-Ajayi,...

IMC

McDonald’s moves U.S. Media Buying and Planning from Omnicom to Publicis

McDonald’s is moving its multi-million dollar national media buying and planning...

Nick Law leaves Apple after 2 year stint

Nick Law, Apple’s Vice President of marketing communications integration, is departing...


Features

Microdramas: the 60-second revolution changing marketing forever

 Not long ago, advertising relied on 30-second TV spots that crammed an entire...

Culture is the new currency: why brands fail without it

 In today’s hyperconnected world, poor creativity or weak media strategy...

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon...