Spotlight

LATEST NEWS

Stagwell deepens AI push as profit growth buybacks reinforce investor confidence

Artificial intelligence is beginning to reshape how marketing services companies...

SABRE Awards Africa 2026 appoints Mabel Adeteye as a jury member

Mabel Adeteye, Head of Brands & Marketing Communications at Wema Bank, has been...

IMC

MARKETING EDGE leads coverage at Loeries Awards

In the spirit of excellence and committment in expanding the frontiers of brands...

Nigerian delegates, others arrive S’ Africa for Loeries 2016 Creative Week

Ahead of the August 18, 2016 takeoff of the 38th edition of the Loeries Creative...


Features

Beyond the buzz: how CMOs can lead enterprises out of the AI stalemate

Everyone expected the corporate AI gold rush to transform everything. Boardrooms...

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure...

The risk of playing it safe: why comfort is the enemy of growth

In marketing, the term “safe” may evoke a sense of security. It prevents...