Spotlight

LATEST NEWS

George Eniola: Building brand trust through strategy, consistency and cultural context

There is a question that has shaped George Eniola Yetunde Olajumoke's career, one...

Tributes from across the industry honour John Ajayi

The sudden passing of John Ajayi, Founder and Publisher of MARKETING EDGE, has sent...

IMC

Samsung Reinvent Mobile Experience, With Galaxy S7 Edge and Galaxy S7

As a testament to Samsung’s commitment to developing best-in-class products to...

Gucci Advert Banned for Using ‘Unhealthily Thin’ Model

British advertising industry watchdog, Advertising Standards Authority, has banned...


Features

Convenient… But At What Cost? Rethinking the Trade-Offs We Ignore

Convenience is not a luxury in today's hyperconnected, one-tap society; it is...

Beyond briefs, budgets, experts urge  new blueprint for agency–client partnerships

Creative ideas may spark attention, but it is trust, shared data and honest...

Who are you when the cameras are off? The era of backstage branding

In an era of filtered feeds and overly polished marketing, trust is the most...