Spotlight

LATEST NEWS

SWAN enlists journalists’ support in fight against illicit alcohol trade

Tony Okwoju, the Director-General, Spirits and Wines Association of Nigeria (SWAN),...

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in December...

IMC

Airtel Nigeria retains MediaReach for media buying

MediaReach has been retained as Airtel Nigeria’s media buying agency. The agency...

Ringier pursues growth in Africa, acquires Kenya's leading website

The African subsidiary of Swiss media and e-commerce company Ringier, has continued...

Features

Why lasting brands live in the heart and cart

In the era of ease, practically any brand may earn a place in our shopping basket....

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture....

Beyond the balance sheet: learning finance’s three dialects to unlock marketing impact

“Speak the language of finance” has long been a mantra for marketers. However,...