Spotlight

LATEST NEWS

Brands with enduring taglines that reignite flashback to iconic brand storytelling

Brands with enduring taglines have continued to  reignite flashback to iconic brand...

NYF Advertising Awards Introduces 2026 Elite Global Executive Jury Led by Andrea Diquez

 New York Festivals Advertising Awards is proud to announce its 2026 Executive...

IMC

Anakle features Pete Edochie in new Wikipedia campaign

Long after Chinua Achebe’s Things fall Apart TV series, was rested, Pete Edochie...

Lagos NIPR set to host 2017 Digital PR Summit

The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, has concluded...


Features

Why children’s food marketing in Nigeria must grow up

For decades, the promise of enjoyment has been the foundation of children’s...

Why most marketers can’t prove the link between brand and pricing power

For years, advocates of strong brands have argued that they make businesses...

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...