Spotlight

LATEST NEWS

Rising costs push Nigerians towards pre-owned market

Soaring living costs are pushing Nigerians across income brackets towards second-hand...

How Nigerian brands celebrated Workers’ Day 2026

Workers’ Day arrived with brands reminding Nigerians that rest still feels like...

IMC

Industry professionals debate AI’s impact on agencies, future of compensation models

Will the rise of artificial intelligence push brands to shift more marketing functions...

MARKETING EDGE ONTV hosts Akonte Ekine this Wednesday

This week, MARKETING EDGE on TV is featuring Akonte Ekine, a seasoned public...

Features

Sponsorship’s effectiveness revolution

In Nigeria today, sponsorship is big business. From banks attaching their names...

The Marketer’s Playbook for enduring growth

In business, much like in life, success is often seen as the ultimate goal....

Customer Service: The first step that defines every business conversion

Conversions do not begin with products, price tags, or clever advertising. They...