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LATEST NEWS

Nigeria’s economy projected for fastest growth in over a decade

 Nigeria’s economy is tracking toward 4.0 per cent real GDP growth in the first...

WPP wins Jaguar Land Rover global account in landmark AI-driven partnership

WPP has been chosen as the global trusted growth partner for JLR, the British luxury...

IMC

Lagos NIPR unveils committees, framework for LaPRIGA 2025 “The Night of Excellence”

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) officially...

The Brand called Christopher Kolade: The timeless legacy of a man who has passed on, but never fades

There are brands that fade with time, and then there are those that grow stronger...


Features

From noise to influence: The new playbook for brands

By Adim Isiakpona, CEO, Riquesa Africa We live in a world overflowing with...

Rising Fuel Prices: Experts highlight ripple effects on Nigeria’s IMC industry

As petrol prices inch perilously close to ₦1,000 per litre, Nigeria faces...

‎Building credible brand image through EDGE AWARDS

‎The 2025 edition of the iconic EDGE AWARDS has once again beckoned integrated...