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LATEST NEWS

BJAN, Rite Foods, stakeholders mark World Consumer Rights Day, advocate for safe products and consumer confidence

In commemoration of World Consumer Rights Day, the Brand Journalists Association...

Musk’s reaction to a post on foreign models sparks further reaction from ADVAN president

Osamede Uwubanmwen, President of the Advertisers Association of Nigeria (ADVAN),...

IMC

MARKETING EDGE on TV hosts Oyedeji this Wednesday

By Oghale Mafuru Foremost Advertising, Marketing, and brand-centric television...

Agencies are not losing out to Influencers – Femi Adelusi

By Elizabeth Olagunju Femi Adelusi, founder/Group CEO, BrandEye/Mediaplus and...


Features

In creativity, hierarchy does not exist

Whether an idea comes from the executive suite or the intern’s desk, its value...

Digital ads turn stores into profit powerhouses

Digital advertising is reshaping in-store retail by opening new revenue streams,...

How Goya Olive Oil became the unofficial ‘anointing oil’ of Nigerian churches

Some items in the consumer goods industry use heavy advertising to stand out...