Spotlight

LATEST NEWS

 HEINEKEN reshapes global agency structure, retains dentsu, Publicis in strategic marketing overhaul

HEINEKEN has unveiled a major restructuring of its global marketing agency ecosystem,...

MARKETING EDGE ONTV hosts Yomi Badejo-Okusanya this Wednesday

Following last week’s widely followed conversation on the future direction of the...

IMC

Olufunke Fajusigbe: A legacy of excellence Beyond Borders

At the 2025 EDGE Awards, where excellence was not just celebrated but redefined,...

Share a Coke” returns with more magic, personalisation

Share a Coke” is back The magic of finding your name on the Iconic Bottle Returns Coca-Cola...

Features

Nigeria’s business future hangs in the balance as Nestlé Nigeria battles back from the storm

Nigeria’s economic climate continues to tighten its grip on businesses across...

The silent reset: Why real change begins where systems fail

In the dusk of what we once called “normal,” familiar rhythms have begun...

When virality crosses the line: lessons from the Bokku advertising controversy

A social media controversy broke out this week. It followed an influencer-led...