Spotlight

LATEST NEWS

Organic Valley appoints TDA Boulder for brand strategy and creative development

Organic Valley, a cooperative owned by more than 1,500 organic family farms across...

How global markets drive business growth

 When Flutterwave processed cross-border transaction from Lagos trader selling to...

IMC

Marketing Edge Summit: TVC CEO champions AI as the ‘Oriki’ of the future

The 2025 edition of the MARKETING EDGE National Marketing Stakeholders’ Summit...

ARCON DG commends MIPAN’s strategic role in industry development, pledges continued collaboration

Olalekan Fadolapo, Director General of the Advertising Regulatory Council of Nigeria...


Features

Conversations vs Queries: why ChatGPT won’t replace Google, but might redefine what we call knowledge

For decades, search has been the primary gateway to information across the globe,...

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be....

From noise to influence: The new playbook for brands

By Adim Isiakpona, CEO, Riquesa Africa We live in a world overflowing with...