Spotlight

LATEST NEWS

TVC Communications salutes John Ajayi’s lasting influence on Nigeria’s Media Industry

TVC Communications salutes John Ajayi’s lasting influence on Nigeria’s Media...

QVT Media mourns John Ajayi, extends condolences to MARKETING EDGE

QVT Media has expressed deep sympathy to MARKETING EDGE following the passing of...

IMC

Dentsu Aegis Network establishes Global Data Innovation Centre

Dentsu Aegis Network, a global leader in media, digital and creative communications...

Omnicom shut media agency after account losses

Omnicom has announced that its media agency M2M in the UK will be shut down. The...


Features

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...

Votes or Wallets? Why brands must master the art of political persuasion

In Nigeria, politics is not just about elections. It is a relentless contest...

How brands are embracing ESG as a new marketing frontier

Nigerian brands are redefining their approach to the market as they shift focus...