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NNPC Foundation delivers sustainable healthcare intervention with Igbobi Hospital Ward Rehabilitation

In line with its Corporate Social Responsibility (CSR) and sustainability agenda,...

MTN Nigeria raises alarm over cost of operations

MTN Nigeria reported ₦355.5 billion profit after tax in Q1 2026, a 165.9 per cent...

IMC

Manpreet Singh: The golden fish of Nigerian Marketing shines as EDGE Outstanding Marketing Personality of the Decade

Indeed, a golden fish has no hiding place, and Manpreet Singh’s brilliance, like...

Global brands boost investment in influencer marketing as budgets hit $39bn in 2025

Influencer marketing has firmly taken its place at the heart of global brand strategies,...


Features

The silent reset: Why real change begins where systems fail

In the dusk of what we once called “normal,” familiar rhythms have begun...

When virality crosses the line: lessons from the Bokku advertising controversy

A social media controversy broke out this week. It followed an influencer-led...

Why tech brands must move beyond clicks to claim their category

For years, technology brands have taken pride in being the most digitally mature...