Spotlight

LATEST NEWS

ChatGPT hits one billion monthly users, rewrites technology adoption history

OpenAI’s flagship artificial intelligence platform, ChatGPT, has entered a new...

2026 FIFA World Cup fever sparks global brand battle as marketing giants chase football glory

When the first whistle blows at the 2026 FIFA World Cup, the action will not be confined...

IMC

Nigerian brands missing out on sponsorship goldmine – Agunloye

Nigerian brands are significantly underutilizing strategic sponsorship opportunities...

Stage set, speakers ready, industry excited as NAC begins today in Abuja

Preparations are in full swing as the 2025 National Advertising Conference (NAC)...


Features

The beginner’s edge: why agencies lose their spark after day one and how to get it back

The anxious energy, sharp dressing, and burning curiosity of the first day at...

From mindshare to market share: Why accessibility wins in B2B

For decades, B2B marketers have chased mental availability, the art of being...

Meta’s moral margin: how much is too much when scam ads drive billions?

Internal documents leaked from Meta Platforms reveal a troubling reality: the...