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Leverage passion points to develop customer loyalty – Olatunji

By Felicia Nwosu In preparation for a successful business growth, a marketing communications...

Ekekwe urges brands to focus on consumer research in 2023

By Felicia Nwosu Professor Ndubuisi Ekekwe, Lead Faculty, Tekedia Institute, has...

IMC


Features

7 Ways to Craft a Brand Counter Story

by Mark Di Somma Stories add to the humanity of brands. They help consumers...

Stakeholders Mobilise Mass Action against Illegal Hoardings and Lampposts Posters in Lagos

By Wole David   Stakeholders in Out-of-Home business in Lagos today...

LASAA Police Crises Update

At a time when all hands should be on deck for a peaceful general election,...