Spotlight

LATEST NEWS

Nigeria’s bourse outpaces global markets with 30% Q1 surge

 Nigeria’s stock market delivered a 30 per cent return in the first quarter of...

FirstBank empowers SMEs with AI-driven growth strategies, hosts SMEConnect webinar

 FirstBank, West Africa’s premier financial institution and financial inclusion...

IMC

Adefisayo Akinsanya takes the helm of Marketing,  Corporate Communications at FBNQuest

FBNQuest has unveiled a dynamic new chapter with the appointment of Adefisayo Akinsanya...

MARKETING EDGE set for National Marketing Stakeholders Summit with top industry voices

MARKETING EDGE has confirmed its readiness to host the 2025 National Marketing Stakeholders’...


Features

Customer Service: The first step that defines every business conversion

Conversions do not begin with products, price tags, or clever advertising. They...

The new balancing act between creativity, credibility, and control

Generative AI has moved from research labs to marketing boardrooms at record...

Layering with purpose

Decoration is a common pitfall in marketing and advertising. A showy campaign,...