Spotlight

LATEST NEWS

Local brands close in on global giants as Nigeria FMCG ranking reveals sachet economy in full force

 A new consumption ranking from SagaProduct; Sagaci Research's proprietary shopper...

When two icons link up: Adidas and Coca-Cola bring nostalgia, football and fashion to the 2026 World Cup

 Some brand collaborations ask you to think. This one just asks you to feel something. On...

IMC

The rise and rise of a relentless spirit: John Ajayi’s extraordinary journey from humble beginnings to lasting legacies

The story of John Olulope Ajayi, fnimn, NGE, was never one of privilege. It was one...

FirstBank powers Mainland Laffs 3.0 to light up Lagos

The Balmoral Convention Centre at the Sheraton in Ikeja underwent a remarkable transformation...

Features

From mass reach to meaningful reach: why marketing effectiveness is being reduced

 For decades, marketers measured effectiveness by volume. The more a brand...

NNPCL faces fresh storm as Auditor-General uncovers N61bn in financial red flags

The Nigerian National Petroleum Company Limited is once again under public scrutiny...

Ezra Olubi: When brand reputation outweighs a founder’s legacy

A Crisis That Escalated Quickly Paystack’s decision to fire its co-founder...