Spotlight

LATEST NEWS

Jumia refocuses on sustainable growth, cuts marketing investments

By Joseph Ekeng In a bold move to tackle mounting losses and pave the way for...

MTN leads on “Africa’s Most Valuable Brand” latest ranking

By Joseph Ekeng MTN, the telecoms giant, has secured the top spot as Africa's most...

IMC


Features

Dial into the next decade’s digital world with foresights from 10-year-olds

In her Meltwater webinar presented recently, IAB CEO Paula Hulley recapped the...

6 ways to earn consumer trust in untrusting era

Trust has always been an important part of brand-consumer relationships; without...

Battle for mindshare in Nigeria’s seasoning market

Seasonings were used well before writing was invented, and they were used by...