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How OPay’s customer-centric business model saved Nigerians during the National Crisis

By Zion Rufus The increased demand for seamless digital payments in Nigeria has...

Advertising Industry holds first Colloquium, harps on capacity development

By Oghale Mafuru As part of efforts to reposition the advertising and marketing...

IMC


Features

Oracle Agency augments nationwide operations with N300million investments

In its quest to continue the leadership of the experiential marketing industry...

Part 2: Beyond The Plan: Structure as a Case for Future-Proofing the Strategic Planning Function

The first part of this article, which you can read here, set context to the...

Beyond The Plan: A Case for Future-Proofing the Strategic Planning Function

By Olatomide Asher An influential managing director of a leading ad agency...